Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit (note… I may be slightly biased in that appraisal!).

The event runs over 2 days and covers everything from fan engagement and business of sport leadership to player performance and wearable tech. If you want to find out more, head to https://theinnovationenterprise.com/summits/sports-analytics-innovation-summit-london-2016/ and you can get a £100 discount on a two-day pass by using DigiSport100.

My appearance will take place on the first day in the slot just before lunch at 12pm when I have the honour of introducing some amazing leaders in the space;

• Alexandra Willis – Head of Digital @ AELTC (Wimbledon)
• Tom Halls – Head of Digital @ Formula E
• Tom Hines – Senior Content Manager @ Arsenal FC
• Stuart Cope – Fan Engagement Manager @ Team GB

So what will we be talking about and how can you get involved? Our discussion will around how sports executives are planning and executing fan engagement strategies; what appraoches to digital and social platforms can create an engaging fan experience outside the stadium and how teams are earning and rewarding loyalty from their fans. All challenges that affect teams, leagues and brands across the globe.

I’m keen to get people in the industry involved by getting your questions and observations on stage. So pop your question to the panel to me on @danielmclaren and I’ll select the best for the event. We’ll then be recapping the session on Digital Sport so that you don’t miss out.

I hope to see you there – use the discount code if you’re interested in attending and say hi if you make it along!

Dan