Latest News
Kevin Pietersen on Twitter
Kevin Pietersen has become the latest cricketer to be caught out on Twitter and could find himself in hot water with the ECB because of it.
The Commercial Success of English Rugby
Will Carling famously referred to the game in England as being run by ’57 old farts’ back in 1995 when he was national captain. However, English rugby (union) has come a long way since then.
So you want to be a football coach. Just how easy is it?
The other day, I, like most football fans, was toying with the idea of doing some football coaching. I mean, a player of my calibre will surely be able to offer a pool of knowledge, wisdom and motivation to children all over the country……..ok maybe not
Is Sport Recession Proof?
Text books will tell you that sport should be one of the few businesses to be recession proof but is there any substance to this argument?
Freedom of Speech for Sports Stars on Social Media?
As social media becomes more and more popular within sport, will sports personalities be able to continue tweeting with little/no moderation?
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
Why Should Fans Care?
Whilst looking for some inspiration yesterday I saw a tweet about Jason Peck’s new post on ‘Sports and Social Media – why should fans care?’ which includes the views of UKSN’s very own Ash Read.
The value of communications in the sports industry
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
3 Boxing Lessons For Social Media
The one thing I have always loved about boxing training is the inspirational quotes which are invariably scrawled on the walls and l think some of them can be applied to a social business. See what you think of these three I’ve picked out
UK Sport / Sport England Merger Is The Right Way Forward
News broke last month that the Government is to merge UK Sport and Sport England in order to streamline the running of sport in England (sport is devolved in the Celtic nations).
