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People aren’t Brands

For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”.

Fear This Deer: Milwaukee Bucks and New Media

On a recent trip to the US, Anthony Alsop caught up with Nick Monroe, who is the Head of New Media Development for the Milwaukee Bucks. He was nice enough to answer a few questions about the team, his other roles at the Bucks and how the Bucks came to be in new media in the first place.

Reading FC – How Social Media Can Win Me Back

Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.

Exclusive Interview with Lotus Racing Team Principal Tony Fernandes

As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.

When Facebook Connects With Sport

Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.

Strategic Partnerships: Google’s YouTube and IPL shake up sports media

Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.

Danny Jordaan, the 2010 World Cup Maestro

Danny Jordaan is the most important man in football at the moment. He fought to bring the World Cup to Africa and is now in charge of the success of the most important sporting event worldwide.

Real Madrid and Mobile Marketing

Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.

How could David Haye utilise social media?

David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.

Sport & New Media – a new conference for a new world?

Now that the dust has settled and we go about our daily business after the first ‘Sport & New Media Conference’ in Manchester. I have been staring at my notes from the day, lots of facts and figures taken down from presentations given by Ben Gallop from the BBC, Andrew Croker from Perform, Andy Smith from BUCS, Alastair Hill from comScore and Ben/Phil from Made By Fudge