Latest News

Sports Networking Event (Preston)

Thursday 22nd April was an important day for me and The UK Sports Network as it saw the inaugural sports networking evening taking place at UCLan in Preston. With about 35 local sports industry professionals coming together for an evening of networking and a presentation from social networking expert and MMU senior lecturer Jeff McCarthy.

UKSN / FundSport Sponsorship Seminar – 14th April

Last week saw our first entry into live events under the joint banners of The UK Sports Network and FundSport. It has been a dream of mine for the last couple of years and it was a great feeling to make it a reality.

SportBusiness Group Sport & New Media Conference

It has been a novel feeling this last couple of weeks with the UKSN site being seen as a viable press source with an invite to the Puma Media Launch last Tuesday and this week seems me attend the SportBusiness Group Sport & New Media Conference in Manchester.

Social video brings fans closer to brands

“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)

Andrey Arsharvin – Right Approach to Social Media, Wrong Tools

For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many (if not all) of his Premier League counterparts.

MotoGP back under the spotlight

The 2010 MotoGP World Championship gets underway at the Losail International Circuit this weekend after an agonisingly long off-season period. Chris Hughes look at the season ahead…. will it be Rossi’s year once again?

Interview with Lewis Howes, founder of Sportsnetworker.com and author of LinkedWorking

Daniel McLaren interviews author and social media pioneer Lewis Howes about his journey, his new book and social media in sport.

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.

Under Armour Interview: Blair Tripodi

Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director

The Limits of Social Media

What are the limitations as well as the benefits of Social Media within sport? Mark Segal looks into arguments on both sides about the ‘have to be on’ medium.