Latest News
See World Player of the Year Lionel Messi in London today!
The legend that is Barcelona and Argentina playmaker/goal machine Lionel Messi will be touching down by helicopter today in Central London. You can take part by working out where he will be from the clues and getting there fast!
What is Branded Content and are brands taking advantage of this area of sponsorship?
Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.
Manchester United ban twitter during press conferences
Manchester United today became the second EPL club to ban tweeting during press conferences.
Hate Glazer, love unofficial Man Utd merchandise
Manchester United fans have taken charge by addressing their hate of the Glazer family with apparel merchandise featuring Manchester United original colours (Green/Gold).
Is Sport broken and in need of a fix?
The alleged match fixing charges against Pakistan cricketers which have been dominating the sporting headlines recently raise two interesting questions. Firstly, will there always be match fixing in sport? Secondly, is sport really any different to any other business?
Free Official Football League Club iPhone app launched
The Football League launched its free Official Football League Clubs iPhone app at the end of August and is available to download for iPhone, iPod Touch and iPad.
Thoughts on Social CRM
Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship
4 reasons why companies have had to become more cautious of Sponsorship
With added interest and investment in Sponsorship, brands are now beginning to tread very carefully around the marketing tool and here are some of the reasons why
New eBook: Grassroots Sport and Social Media
This week has seen the release of a new FREE ebook that is designed to help grassroots sport when it comes to unravelling the dark art of Social Media.
Which Geolocation Platform Is Best For Sports Marketers?
Where as location based services Foursquare, Gowalla, Hot Potato, Yelp and others relied on social networking to spread their message, Facebook turned the tables and are now trying to stamp its authority in the geolocation game by creating its own platform
