Latest News

What’s this #Savagenight hashtag all about?

You may have seen the hashtag #savagenight being used in the last couple of days with some teasers that something is going to happen on Friday 10th Dec. Read on to find out more…..

Tiger Woods Twitter Q&A Session

The former world no.1 golfer was having a lesson in how to use twitter and a Q&A was a great way of learning how to respond as well as gain more followers….and more respect from sceptics to his appearance on the platform.

UKSN Influencer Award 2010 – who would you nominate?

As part of our celebration of the year we want to find out who you see as being the most influential person here in the UK when it comes to Social Media within the Sports Industry. All you have to do is fill in the survey you will find on this post and that pops up on the main webpage.

Glamorgan Cricket – PR & Social Media #Fail

The Welsh club have created a PR storm with captain, director of cricket and chairman resigning but what have they done on their social networks to deal with it? and what presence do they actually have?

The 2018 World Cup Digital Battle Pt.4:The England Bid

The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.

Man City Bring Fans to the Centre of their iPhone App Development

Manchester City this week announced an innovative plan that brings fans ever closer to the heart of the club when it comes to the development of its iPhone app.

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

Human or Corporate – How Should You Approach Twitter?

Most twitter accounts are nameless, faceless corporate entities but more putting a human touch to their online presence. Does it matter which you do and does it affect your success?

Is there such a thing as too much content on a Facebook page?

There are no set guidelines as to how to run a Facebook Fan Page or a book to tell you what/when/why when starting out so we do have to make it up a little as we go along. One of the most difficult balancing acts to achieve is on the amount of content.