Latest News

Social Media & Sport Summit comes to London

Leading online sports community, The UK Sports Network (UKSN) is set to bring its Social Media and Sport Summit to London next week. This event brings together delegates and speakers from a diverse range of sports business from around the UK and even Germany and is being supported by Field Fisher Waterhouse LLP, FC Business and Colorset UVI Ltd

Ambush Marketing or Good Integrated Marketing?

The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.

Don’t let Social Networking dilute your marketing mix

The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.

5 Barriers to Successful Social Media Adoption

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media

Nike Wrote Its Future

A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.

Event Review: Social Media & Sport Summit (Nottingham)

Yesterday saw the first ever Social Media & Sport Summit by The UK Sports Network in the lovely city of Nottingham in the East Midlands. Here is a quick review of the event!

How LinkedIn Can Benefit Sports Clubs

If you dont have time to play around with LinkedIn or not had any training in what it does then it is very easy to miss much of what there is to offer. Here I give a few tips of how can make great use of it for your club/business.

6 of the World’s Best Players go Head-to-Head… its A:3K Football

July 17th sees a new football concept come to life at the O2 Arena, London with 6 of the best footballers in the world battling head to head. Sound exciting?

Liverpool FC and Lotus Racing to speak at ‘Social Media & Sport Summit’ in London

We are delighted to announce that Liverpool FC and Lotus Racing have joined an already fantastic speaker line up for the Social Media & Sport Summit in London next month.

5 Best Practices for Sports Teams in Social Media

Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team.