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The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

Facebook Deals Launched – Can Sport Benefit?

This week has seen the US launch of the new model for Facebook Places as businesses look to make the most of the Facebook popularity and the ‘must-have’ geolocation technology.

Real Madrid & Social Gaming

The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers

Phil Neville trending worldwide on Twitter explained

Ok, today has been weird with Phil Neville trending on Twitter around the world. Not what or who you would expect on a normal Thursday for football in the UK.

The 21st Centrury (R)evolution of the Match Day Programme

How do you make match day information available to those who come to the game in a format they like without incurring huge costs of printing. Has the intro of gadgets such as the tablet iPad saved the day?

NBA Releases Mobile App for In-Game Checkins

NBA Digital have released their own app that allows fans to check-in at game venues and also when watching games on TV/online.

Athletes & Social Media – Spreading the Word for Sport and Brands

One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..

Top Tips on Using Twitter

If you are either a beginner or seasoned user there is now a Twitter guide produced here in the UK

Are you friends with an F1 team?

(Guest post from Mark Martin)

Critics have called F1 too isolated, and questioned why it can’t be more open to the public like the popular American racing series NASCAR. However, this is all changing thanks to social media.

how do you make social media work internationally and locally?

One topic that has been on my mind in recent days has the thought, when working with an international brand, is how do you make social work on both an international and local basis?