Latest News

MotoGP back under the spotlight

The 2010 MotoGP World Championship gets underway at the Losail International Circuit this weekend after an agonisingly long off-season period. Chris Hughes look at the season ahead…. will it be Rossi’s year once again?

Interview with Lewis Howes, founder of Sportsnetworker.com and author of LinkedWorking

Daniel McLaren interviews author and social media pioneer Lewis Howes about his journey, his new book and social media in sport.

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.

Under Armour Interview: Blair Tripodi

Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director

The Limits of Social Media

What are the limitations as well as the benefits of Social Media within sport? Mark Segal looks into arguments on both sides about the ‘have to be on’ medium.

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

I’d like to add you to my professional network on LinkedIn

Anyone who has been on LinkedIn will know this phrase very well, either through receiving it or sending it out. For those of you who don’t know, this is the standard message you are given when sending a request to connect with someone on the site.

India Rising

Rick Liebling on how F1, Cricket, YouTube and Mobile will turn India into the hottest Sports Market in the World

Does Cricket Get Social Media?

Following on from Ash Read’s article on the Facebook and Twitter Premier League, Daniel McLaren decided to take a look at one of our other major sports…cricket.

Do we really need to reinvent the press release?

Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?