Latest News
Sports sponsorship is alive and well…if only you know where to look
Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.
Our 2010/11 Premier League Predictions
Although there is bound to be a hangover from South Africa, the Premier League looks like it could be an exciting close run thing this term with question marks hanging over all the potential title winners.
Finding That ‘Dream Job’ In Sport
The pursuit of your ‘dream job’ is the motivation behind most students who chose to enter higher education; but three years and £18,000 later, I, like thousands of other students, am struggling to find any job…..let alone a dream one!
Technology Helping Sports Hospitality Re-Discover Its Mojo
On the Sports Technology section there was an item relating to the new hospitality experience being enjoyed by McLaren F1 hospitality guests this season. So, what have they done that is so ground breaking?