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Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.

The prevalence of Timesheet PR in Formula 1

We are just weeks away from the start of one of Formula 1’s most open and uncertain seasons for years. Teams have been desperate to get mileage on their new cars with just three official pre-season test sessions prior to Bahrain, but even the Spanish weather has been unusually fickle.

Fabio,’where’s your Scholesy’?

It was at a summer barbecue 10 years ago in a friend’s garden when my son Daniel dribbled past an array of international defenders, eliminated Mathew Upson playing a one-two with Teddy Sherringham and smashed the ball past a floundering Sasa Ilic in the plastic mini goal. Martin Keown remonstrated with his co defenders and Paul Konchesky simply laughed

App-solutely Fabulous: the new BBC Sport app is coming!

Article from new UKSN writer Alex Armstead, producer on the Channel 5 programme ‘The Gadget Show’. He discusses news that his week the BBC announced that, from April, it will offer iPhone applications for its news content; with a sport one to follow in June.

The Battle for Seventh? No Thanks

The Guardian’s ever-excellent David Conn’s report on Monday that the Premier League is proposing to introduce a play-off for the final Champions League place is the sort of story which gets people talking from the boardroom to the pub.

Is LinkedIn Enough?

I and many of you who read this will be massive fans of LinkedIn and what it can do for your business and your own profile. But is it enough just to make new contacts, start discussions and become thought leaders?

Can social media help bring fans back to your official site?

I recently put out a question on Twitter, blogs and fansites: Sports fans, where do you go for information about your favourite teams/athletes, official sites or other sources?

3 Powerful Players

According to a Sport+Markt survey, Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets. Nike, adidas and Puma all will play a key marketing role on the pitch during the FIFA World Cup 2010. Indeed, with 12 teams qualified for the event, adidas is leading the way, followed by Nike with 9 teams and Puma with 7 Federations attending…..

Interview: Why Manchester City Get Social Media

In my Facebook and Twitter Premier League blog post I stated that in my opinion Manchester City have really set the bar for the other Premier League clubs in terms of social media and online presence, so it was great to get the opportunity to speak to Chris about the clubs use of social media.

Interview: adidas Marketing Director Gavin Cowley on the 2010 FIFA World Cup in South Africa

Karl Lusbec interviews adidas Marketing Director Gavin Cowley to get his views on the first FIFA World Cup in South Africa; on the marketing activations, competition and also on how the World Cup will contribute to the social and economic development of the country.