Latest News
Is Video The Future of Ticket Sales?
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?
Ambush Marketing or Good Integrated Marketing?
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
How LinkedIn Can Benefit Sports Clubs
If you dont have time to play around with LinkedIn or not had any training in what it does then it is very easy to miss much of what there is to offer. Here I give a few tips of how can make great use of it for your club/business.
6 of the World’s Best Players go Head-to-Head… its A:3K Football
July 17th sees a new football concept come to life at the O2 Arena, London with 6 of the best footballers in the world battling head to head. Sound exciting?