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Exclusive Interview with Lotus Racing Team Principal Tony Fernandes

As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.

When Facebook Connects With Sport

Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.

Strategic Partnerships: Google’s YouTube and IPL shake up sports media

Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.

Danny Jordaan, the 2010 World Cup Maestro

Danny Jordaan is the most important man in football at the moment. He fought to bring the World Cup to Africa and is now in charge of the success of the most important sporting event worldwide.

Real Madrid and Mobile Marketing

Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.

How could David Haye utilise social media?

David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.

Sport & New Media – a new conference for a new world?

Now that the dust has settled and we go about our daily business after the first ‘Sport & New Media Conference’ in Manchester. I have been staring at my notes from the day, lots of facts and figures taken down from presentations given by Ben Gallop from the BBC, Andrew Croker from Perform, Andy Smith from BUCS, Alastair Hill from comScore and Ben/Phil from Made By Fudge

When Twitter takes over…TwitGP

A resourceful group of MotoGP fans, fronted by Gadget Show presenter Suzi Perry, failed to let the Eyjafjallajökull volcano put a cloud over the cancelled Japanese MotoGP race last weekend. Instead, they turned to the power of Twitter to establish the world’s first ever virtual race, #TwitGP.

UK Sports Network & Sports Networker Event in London

The UK Sports Network & Sports Networker have teamed up for an exciting sports professionals networking event at the Sports Bar & Grill, Marylebone in London on Monday 17th May at 6.30pm.

Sports Networking Event (Preston)

Thursday 22nd April was an important day for me and The UK Sports Network as it saw the inaugural sports networking evening taking place at UCLan in Preston. With about 35 local sports industry professionals coming together for an evening of networking and a presentation from social networking expert and MMU senior lecturer Jeff McCarthy.