Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?
Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.
Amazon is being considered as a new ticketing partner for the NFL.
NBA team up with NextVR to bring Cleveland Cavaliers v Golden State Warriors highlights to virtual reality
NextVR to show highlights of the NBA finals in virtual reality.
Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.
The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.