US Sport

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US

Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.

Amazon could be about to extend its connection to sport with another NFL deal

Amazon is being considered as a new ticketing partner for the NFL.

NFL UK has a big week on Twitter as stars come to town

It was a big week for the NFL in the UK as big stars came to London.

How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter

As the Golden State Warriors and the Cleveland Cavaliers take each other on in the NBA Finals (again!) we take a look at how the pair are building up on social media.

Las Vegas Golden Knights show NHL teams the perfect social media template

Much of the conversation in the National Hockey League has centered around the Vegas Golden Knights, and for good reason: the Knights have plowed their way to the Stanley Cup

How the NBA can learn from the NFL when it comes to social media in the UK

The NBA’s late-night scheduling makes it difficult for UK fans to really get behind basketball, but the league can learn from its NFL counterparts.

Capital One’s sponsorship of the Washington Capitals shows how brands should get involved

Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.

NFL spells out differences between broadcasting in the US and the UK

The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.