US Sport

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

Newly-launched World Baseball Softball Confederation Europe signs first partnership with Sportradar OTT

The newly formed World Baseball Softball Confederation Europe (WBSC Europe) has today announced the signing of Sportradar as its inaugural partner and service provider.

A patient fan will win a Mercedes-Benz during Super Bowl

Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.

Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game

Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

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The NFL Experience in New York shows us how leagues are becoming entertainment providers

Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times

The role of live-streaming in the soap opera sporting culture

If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?

Verizon to stream live NFL in the US as streaming services continue to grow in stature

Verizon scoops rights to live NFL streaming in five-year deal.

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Nike enlist LeBron James to unveil new connected NBA jerseys

Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.

Digital Sport Morning Briefing: Tuesday 5th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and