US Sport

The NFL renews advertising partnership with Snack Media

The NFL and Snack Media have renewed their advertising partnership on the official NFL website in the UK and Ireland. Beginning in 2013 in the UK only, the relationship has

MLB posts good numbers for London Series as it looks to expand to into the UK and Europe

The New York Yankees and the Boston Red Sox posted encouraging numbers for MLB to take a look at.

How NFL teams celebrated and commiserated on social following Championship Sunday

After an epic Championship Sunday in the NFL, team social media accounts celebrated and commiserated with their fans.

NBA sets eyes on Paris for future overseas play

The NBA has been hosting games in London for years, but now looks set to move its European series game to Paris in 2020.

NFL launches Amazon Alexa skill to teach new fans the rules of the game

With voice tech taking off, NFL is providing a unique service to its fans.

Serena Williams and Bumble partner to launch a new campaign for NFL Super Bowl

Serena Williams joins up with Bumble to encourage women to make the first move.

NBC Sports launches betting radio show as a culture emerges around betting in US

NBC Sports launches show dedicated to sports betting as a US gambling culture emerges to go alongside the budding industry.

How the NFL is working to build a home away from home in the UK

The NFL’s attempts to expand their UK fan base looks to be paying off, touting record ticket sales, TV audiences, and sponsorship revenue, but will their fans in the UK

MLB to host a London Series in 2019

Major League Baseball (MLB) will be commencing their London Series in June with a match between the World Series champions, the Boston Red Sox and one of their biggest rivals,

MLS and EA Sports add three new teams to the eMLS

Major League Soccer and EA Sports have added DC United, Atlanta United, and FC Cincinnati to the eMLS esports division for the 2019 season, strengthening and expanding their partnership across