US Sport

Man City, the NBA & the best YouTube practices for sports teams

The best practices we see sports teams using to engage with fans on YouTube.

MLB is live on Facebook Watch: what does it mean for watching sport at work?

MLB will broadcast 25 live games on Facebook Watch this season, and with high viewing figures around the world we take a look at what it means for fans.

NBA focuses on a younger audience with cross-platform social media engagement

The NBA’s social media team is smashing engagement across all the social platforms.

How MLB teams and sponsors are gearing up for the start of the season

The new MLB regular season kicks off tomorrow- here’s how teams and sponsors are gearing up for the first round of games on social media.

NBA experiments with microtransactions for the final quarter of games

The NBA could be about to offer fans the ability to pay for just the final quarter of its games from now on – just in time for the arrival of the playoffs.

New York Yankees and Boston Red Sox could face-off in London

Major League Baseball wants to bring regular season games to the UK.

NBA tackles mental health issues with the help of the Headspace app

Such a live issue is a tough on to broach, but the NBA seems to have done a great job tackling mental health issues within its own league.

The digital race at this year’s NCAA March Madness lives up to the name

A recap of the digital goings-on at this year’s NCAA March Madness competition

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.

MLB to live-stream on Facebook: What does it mean for the future of social video?

Facebook and MLB team up to show regular season games – but what does this tell us about the future of video on social media.