US Sport

How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter

As the Golden State Warriors and the Cleveland Cavaliers take each other on in the NBA Finals (again!) we take a look at how the pair are building up on social media.

Las Vegas Golden Knights show NHL teams the perfect social media template

Much of the conversation in the National Hockey League has centered around the Vegas Golden Knights, and for good reason: the Knights have plowed their way to the Stanley Cup

How the NBA can learn from the NFL when it comes to social media in the UK

The NBA’s late-night scheduling makes it difficult for UK fans to really get behind basketball, but the league can learn from its NFL counterparts.

Capital One’s sponsorship of the Washington Capitals shows how brands should get involved

Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.

NFL spells out differences between broadcasting in the US and the UK

The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.

Digital Sport Insider: Tottenham leave Wembley and move in with NFL

Tottenham and NFL will both relax into a new home together in the Autumn.

A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.

Man City, the NBA & the best YouTube practices for sports teams

The best practices we see sports teams using to engage with fans on YouTube.

MLB is live on Facebook Watch: what does it mean for watching sport at work?

MLB will broadcast 25 live games on Facebook Watch this season, and with high viewing figures around the world we take a look at what it means for fans.