US Sport

How the NFL is working to build a home away from home in the UK

The NFL’s attempts to expand their UK fan base looks to be paying off, touting record ticket sales, TV audiences, and sponsorship revenue, but will their fans in the UK

MLB to host a London Series in 2019

Major League Baseball (MLB) will be commencing their London Series in June with a match between the World Series champions, the Boston Red Sox and one of their biggest rivals,

MLS and EA Sports add three new teams to the eMLS

Major League Soccer and EA Sports have added DC United, Atlanta United, and FC Cincinnati to the eMLS esports division for the 2019 season, strengthening and expanding their partnership across

NFL and Fortnite announce partnership as sport eyes gaming audiences

The NFL and Fortnite activate their new partnership with NFL team skins for the game.

Chicago Bulls and Angry Birds give fans a new perspective

The partnership between Angry Birds and the Chicago Bulls is an innovative one that will hopefully launch more unconventional sponsorships to benefit all parties.

YouTube TV shows AR ads during the World Series

YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.

Five things we learned from Digital Sport London’s October event

What we learned from Digital Sport London’s October event.

DSLondon – What can US and UK Sports learn from each other?

What US and UK Sports can learn from each other – October’s Digital Sport London event.

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US

Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.