How NFL teams celebrated and commiserated on social following Championship Sunday

Following a raucous day of conference championship football in the NFL, observers, die-hard fans and media members – as they always do – took to Twitter to offer up their opinions on the day and become a part of the digital moment.

And as people all over the world expressed their outrage over the non-call in New Orleans and marveled at the seemingly ageless Tom Brady, the teams and their official accounts didn’t miss the opportunity to get in on the fun either.

In the aftermath of a big game or event, team accounts have the ability to keep fans engaged and excited well past the moment the clock strikes zero by placing themselves in the center of the online discourse with videos, photos, graphics and other original content.

With fans and athletes themselves as involved on social media as ever, the content teams produce after the game can be just as important, if not more so, than anything they push out during the game itself.

After the early game Sunday, in which the Los Angeles Rams clinched their first Super Bowl berth since 2001 on Greg Zuerlein’s 57-yard game-winning field goal, the team’s official account got in on the action immediately with a subtle graphic that ultimately reached over 31,000 likes as of Monday afternoon.

As the celebration ensued at the Superdome in New Orleans, the Rams provided a look at how folks were taking in the win back home with a video of fans watching Zuerlein’s kick at a local bar.

And later the team account gave fans a feel for what it was like down on the field and inside the Rams locker room with up close video in the immediate post game chaos. Capitalising on the emotion of the moment was the order of the day.

In Kansas City meanwhile, minutes after dispatching the Chiefs in the second overtime game of the day, the New England Patriots flooded their timeline with content from a celebration of their own.

One video featured defensive backs Patrick Chung and Stephon Gilmore with teammates celebrating in the locker room; another showed cornerback Jason McCourty, brother of longtime Patriots safety Devin McCourty, proclaiming excitement that he’d finally get to play in a Super Bowl too.

Later, the team account tweeted out a photo of the Lamar Hunt Trophy settled into its own seat aboard the team’s privately owned Boeing 767 airplane.

On the other side of the equation, the two defeated teams largely stayed quiet online Sunday night. It’s hard to blame them. The Chiefs, who were seeking their first Super Bowl appearance since 1969, were in fact reduced to a single, one-word post.

The Saints on the other hand extended a ‘thank you’ to their fanbase and proceeded to retweet gracious posts from players such Alvin Kamara, Cameron Jordan, and Will Lutz.

In the end, it was a busy night for at least two of the teams across the NFL, and as Championship Sunday finally drew to a close, the two teams that advanced on toward the Super Bowl finished things off with a pair simple tweets that outlined the only thing that truly mattered (for them) on Sunday.

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