Sport
An Ultra 4K HD Center-Hung Video Board in new Sacramento Kings’ arena
4K has officially arrived and it seems to be here to stay after NBA franchise the Sacramento Kings in conjunction with Panasonic kitted out the team’s new arena, the Golden
Snapchat’s official Live Story to show paid-for ads
Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San
Microsoft tech outage blamed for Patriots’ loss
Sport’s reliance on technology was underlined last Sunday after New England Patriot’s Microsoft Surface tablets broke for almost half an hour during the AFC Championship game against Denver Broncos. The
AS Roma launch its Chinese WeChat account
Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.
Digital Sport’s Weekly Wash-up 22/01/2016
Sky Sports unveils its German superheroes In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan
AS Roma releases Social Media analytics for 2015
In a slightly strange move considering the fact that most football clubs keep its social analytics reasonably closely guarded, AS Roma has gone ahead and unveiled its social media statistics for 2015.
Facebook joins the sports game with its own Sports Stadium
Determined not to miss out on the buzz generated by social media users during sports events, Facebook has launched a ‘Sports Stadium’ feature which allows Facebook users to experience sports
LeBron James answers Twitter user in new Kia ad
Kia has unveiled its new series of humorous and entertaining advertisements featuring its global ambassador, basketball superstar LeBron James Looking to appeal to a younger, more sports orientated market, the car
Gatorade to replace Coca-Cola’s Powerade as All Blacks partner
In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades
Adidas launches boots without laces
German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+ Purecontrol”, the new boots are certainly the beginning of a new
