Sport
CBS and NBC Complete Massive TV Deal With NFL
Thursday Night Football will celebrate its 10th anniversary in 2016 in a big and potentially costly way, especially for the broadcasters. The NFL has announced that it will increase the number
Carlsberg boost promotion of its non-alcoholic beer for Euros
International partner of the UEFA Euro 2016, Carlsberg has launched its new campaign in France to promote its alcohol-free beer, the Kronenbourg’s Tourtel Twist. In line with the French law
Big brands cough up for Super Bowl 50 exposure on Twitter
Major companies including Pepsi and Anheuser-Busch have rolled out custom emojis on Twitter just in time for Super Bowl 50 for a price tag of around US$1 million. The custom emojis
The BBC signs a deal with Eurosport to show Olympics
In a huge save-of-face for Britain’s favourite free-to-air broadcaster, the BBC has struck a deal with Eurosport to show both the summer and the winter Olympic Games until at least
Eurosport Receives Best Ratings from Australian Open
The newly re-branded Eurosport received its best ratings in the UK over the weekend on the back of the Australian Open Women’s and Men’s Finals on Saturday and Sunday respectively. Eurosport
ESPN unveils its Virtual 3 Technology
The NBA fixture between the Cleveland Cavaliers and San Antonio Spurs last Saturday marked a new era in sports broadcasting with the introduction of the Virtual 3. Rolled out by ESPN,
The first ever Drone Racing League is launched
In what is truly a sign of things to come in the digital sport world, the world’s first ever Drone Racing League (DRL) has been launched in New York City
La Liga launches official Twitter handle in English
Spanish League La Liga has officially launched a new Twitter account to cover all the latest news and action from Liga BBVA (first division) and Liga Adelante (second division) in
Digital Sport’s Weekly Wash-up 29/01/2016
Pokémon to turn 20 at Super Bowl 50 In order to celebrate its 20th birthday, Pokémon will broadcast a TV commercial during the Super Bowl which will be held on February 7.
Uber to transport fans for the Super Bowl 50
Uber will be the exclusive ride-hail service of Super Bowl 50 after signing on to join the Super Bowl committee alongside fellow Californian-based tech company Apple. Under the deal, Uber drivers
