La Liga launches official Twitter handle in English

Spanish League La Liga has officially launched a new Twitter account to cover all the latest news and action from Liga BBVA (first division) and Liga Adelante (second division) in English.

With more than 2 million followers on its Spanish account, La Liga has clearly targeted English-speaking fans with this new account providing content in a new language.

With the likes of superstars Gareth Bale, Cristiano Ronaldo, Neymar Jr, Lionel Messi and Luis Suarez, La Liga is an extremely popular competition with millions of fans outside Spain. In creating the new Twitter channel in English, they can specifically target expansion with English-speaking markets and expand through sharing latest news, real-time scores, stats, galleries, reports and interviews.

La Liga isn’t the first competition to create a social media account in a foreign language with the Bundesliga having a Twitter handle in English since 2009 as well as France’s Ligue 1 which has had theirs since 2010. However, the Premier League and Serie A still only have one official competition social media account in their respective languages.

As more leagues continue to explore the benefits of multi-lingual social media accounts, don’t be too surprised if that changes in the coming years.

Welcome to the official English Twitter feed for #LaLiga, your source for all the latest news, images and videos!

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Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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