Sport
The big winners from Super Bowl 50
America’s “big game” is not only one of the most important days on the country’s sporting calendar, but also for brands. Taking into consideration that during last year’s Super Bowl,
Snapchat launches its official Kobe Bryant live story
For Kobe Bryant’s final trip to take on LeBron James’ Cleveland Cavaliers, Snapchat has unveiled a story dedicated to the player to cover the fixture named “Kobe in Cleveland”. Following the
ESPN ends exclusive advertising deal with DraftKings
Things just keep getting worse for US gambling website DraftKings after global sports broadcaster ESPN terminated an exclusive advertising deal with the daily fantasy sports app after just one month.
Paris unveils its 2024 Olympics logo
Paris, one of the cities vying for the chance to host the 2024 Olympics, has unveiled its official logo to represent its application. Displayed on the Arc de Triomphe on Paris’
FC Barcelona turns 10 on YouTube
FC Barcelona have celebrated their 10 year anniversary on YouTube by releasing figures from its channel analytics. On 6 February 2006, Spain football giant FC Barcelona became one of the first football
Arsenal to help Kenyan football
Kenyan betting company SportPesa will become Premier League giant Arsenal’s “Official Betting Partner” in Kenya after announcing the deal over the weekend. With SportPesa already Kenya’s Premier League title sponsor,
The Premier League unveils its new Identity
The Premier League has presented its new identity this morning for the 2016/17 season as football’s biggest league prepares itself without Barclays as their title sponsor after 15 years. The league
Beats by Dre to become Chelsea FC’s Official Sound Partner
Well-known audio brand Beats by Dre has signed a deal with Chelsea FC and will become the football club’s first ever “Official Sound Partner”. In a sign that the brand
Gatorade teams up with social media platforms
Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership
Digital Sport’s Weekly Wash-up 05/02/2016
Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by
