Social Media
Nike partner with Snapchat in innovative way to sell limited edition trainers
Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.
The decline of Facebook Live leaves clues about the future of video on the platform
Facebook Live might be on its way out, but that might give us a clue as to where video is heading on the social media platform.
Man United use heavyweight Chelsea clash to promote YouTube partnership
Manchester United have launched a YouTube channel, and their push during the Chelsea game shows the power that both brands have.
Man City are even the best at celebrating trophies on social media
Manchester City’s social media celebrations were innovative as the club managed to involve the fans in new and exciting ways.
What other sports can learn from Table Tennis about how to approach China
Ahead of the ITTF World Team Cup taking place in the Copperbox Arena in London, Dan McLaren chatted table tennis and strategies for Chinese growth with Matt Pound, Head of Communications at ITTF.
Why the European Tour is a lesson in social media done right
The European Tour’s social media output draws a lot of praise, and this is why.
Man United launch YouTube channel and gain hundreds of subscribers per minute
Man United’s phenomenal success on YouTube proves that when you’re big, you don’t have to be agile.
Hot Topics: The Olympic Social, Fan-led Instagram and the Rise of Club Content
How digital content relates to fans was the main theme of this week as Instagram, the Winter Olympics and the Six Nations take centre stage.
AS Roma and Chelsea show the return of the Champions League is a good time for innovation
Roma pay tribute to Edin Dzeko ahead of Champions League tie and hype fans up for a big night.
How social media in sport is becoming more interactive
The latest trend in social media fan engagement appears to be fan takeovers on social media. Is interactive content the new way forward?
