Social Media

London Pulse Nets Snack Media To Oversee Their Digital Comms For Maiden VNSL Season

Digital fan engagement experts and sports content creation specialists, Snack Media, today announced it has been procured by London Pulse Netball to oversee the running of their social media for

Manchester United attributes its success to online fan engagement

Manchester United, the wealthiest club in the Premier League, says that commercial success and success on the field go hand-in-hand.

AS Roma introduce Botistuta – the club’s new chatbot

AS Roma’s new chatbot will answer fans’ questions about the team.

Rashford birthday celebrations show how both Man United and the player capitalise on popularity

United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.

Barcelona integrate sponsors into El Clasico celebrations, adding value for partners

Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.

Halloween gives teams a chance to show the personalities under their masks

Halloween has arrived and sports teams around the world are celebrating.

Social media video helps Carribbean Premier League to grow worldwide fanbase

Digital distribution through a partnership with Grabyo helps Carribbean Premier League gain fans all over the world.

Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy

Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.

DSLondon – What can US and UK Sports learn from each other?

What US and UK Sports can learn from each other – October’s Digital Sport London event.

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.