Social Media

Digital Sport London: The importance of Influencer Marketing in a changing world

Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?

How Manchester City v Arsenal thrust social media front and centre

Arsenal v Manchester City was the biggest match of the weekend – and it thrust social media into the spotlight afterwards.

Man United and Wolves made the biggest splash as the Premier League returned to Twitter

The Premier League is back – but according to the numbers, who had the best weekend on social media?

West Ham learn to expect the unexpected on deadline day

West Ham United’s latest transfer video was another well thought-out piece – but then Jack Wilshere stole their spotlight.

Digital Sport London: Finding the Value in Influencer Marketing

Digital Sport London is back in September with a panel taking a look at how brands and influencers can find value in influencer marketing.

We’re in a new era of football transfer announcements on social media

Transfer announcements are becoming more understated – maybe that means we’ll see some genuinely funny content before the window shuts.

Icons of Rugby tournament merges social media celebrity with live event experience

As sport becomes more and more about the televisual experience, social media needs to be able to complement the physical live event – not detract from it.

Snapchat teams up with NBC to produce Monday night Premier League show

Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.

How Premier League clubs are interacting with local fans on pre-season tours

Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.