Social Media

How England’s social media output creates optimism about the World Cup

England usually go into major tournaments with the media on their backs. This time, they’ve created their own coverage and are much the better for it.

Brighton cover Premier League fixture announcements in bizarre fashion

The Premier League fixture announcement took up the attention of most football fans on Thursday morning as they learned who their clubs were going to be playing and when next

Premier League clubs build up to the World Cup by adding to fevered atmosphere

Premier League clubs are getting involved in World Cup fever.

Report shows Liverpool jump above Man City in Instagram table

Liverpool are the big winners as new report shows massive jumps in the Reds’ social media following.

What the Premier League can learn from Ligue 1 ahead of big fixture annoucement

Ligue 1’s fixture announcement on Twitter was innovative and informative. What will the Premier League do for its big reveal?

How football clubs are supporting their stars off at the World Cup

A look at how the biggest club sides are dealing with no longer being top dog during the World Cup.

Man United and Bayern Munich announce friendly game with a Twitter spat

Man United and Bayern Munich social media beef could be more interesting than their friendly game in August.

The method in the Roma Twitter madness

AS Roma may not match the wackiness of their summer of madness last year, but there’s no doubt they’re getting even more daring on Twitter.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.