Social Media

AS Roma and Chelsea show the return of the Champions League is a good time for innovation

Roma pay tribute to Edin Dzeko ahead of Champions League tie and hype fans up for a big night.

How social media in sport is becoming more interactive

The latest trend in social media fan engagement appears to be fan takeovers on social media. Is interactive content the new way forward?

True Geordie, WillNE and Stephen Tries partner with Ball Street to launch XO

Football social media marketing specialists Ball Street have teamed up with some of the UK’s leading YouTube talent to launch a new sports channel, XO. The True Geordie (710k subscribers),

SOLIVE and CONCACAF partner to bring premium social media content to fans

SOLIVE, the live-publishing software, and the Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an agreement to ensure maximum awareness of its competitions on social media. Starting

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

Telemundo teams up with Copa90 to bring Spanish-language fan content to the World Cup

This summer’s World Cup will have a notable absence in the form of the USA. To the rest of the world, the US may not seem like biggest nation when

£400k per social media post? Neymar and co are the new media superstars

The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.

Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness

Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.