Social Media

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?

Ahead of Champions League tie Man United contrasts Barcelona’s social media approach

Ahead of the big game tonight, both teams have taken a different tack.

Tottenham go hard on social media to welcome in the new stadium and make it feel like home

Tottenham’s new stadium looks great, but it’s not yet home. Going hard on social media can change that.

‘Dark Social’ wins out over public social media platforms as the place to share content

Most shares are conducted in ‘dark’ private messaging apps, which marketers can’t track.

The Cristiano Ronaldo effect: Has football become Reality TV?

The Cristiano Ronaldo story seems inevitable yet still thrilling, so has sport become reality TV?

Digital Sport London – Three things to look out for

We had a great call with our panelists this week, and here’s what we’re excited about.

La Liga launches Weibo profiles for its clubs and will help them to grow in China

La Liga to give its clubs significant social media help to grow their fan base in China.

Goal and Twitter agree a deal to stream Champions League knockout games in Asia

Twitter and Goal will stream Champions League knockout games live on the social media platform in South East Asia after the two parties struck a deal.

PSG save their best social media performances for the Champions League too

Paris Saint-Germain’s social media team up their game for Champions League, just as their players do.

Social Media lessons from a big sporting weekend

A look at the weekend’s sporting action and what we can learn from it.