Social Media

La Liga launches Weibo profiles for its clubs and will help them to grow in China

La Liga to give its clubs significant social media help to grow their fan base in China.

Goal and Twitter agree a deal to stream Champions League knockout games in Asia

Twitter and Goal will stream Champions League knockout games live on the social media platform in South East Asia after the two parties struck a deal.

PSG save their best social media performances for the Champions League too

Paris Saint-Germain’s social media team up their game for Champions League, just as their players do.

Social Media lessons from a big sporting weekend

A look at the weekend’s sporting action and what we can learn from it.

What brands should know about engaging ‘Nex Gen’ fans on social media

New data from Media Chain shows how important social media is to the next generation of football fan, but also infers best practices.

Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football

The FA Cup has lost its sheen but it’s time to think of it as a new and different product.

How NFL teams celebrated and commiserated on social following Championship Sunday

After an epic Championship Sunday in the NFL, team social media accounts celebrated and commiserated with their fans.

Manchester United rediscover that on-pitch success fuels off-the-field growth

Off the pitch, United have been in a healthy position even when they’ve been struggling on it. They’re now finding out that positivity around performances can help drive growth, too.

Sampdoria’s response to Arsenal man’s form shows European clubs are courting English fans

Lucas Torreira has been a revelation for Arsenal and Sampdoria are making it easy for Gunners fans to thank them!

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.