Social Media

Carrefour’s Tour de France activation shows how brands should maximise their sponsorship

It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!

How The Open’s Twitter account tracked a dramtic final round

As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.

The World Cup will have a lasting effect on some players – but only if they’re smart about it

Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.

ICC’s partnership with Grabyo is a dream for clubs’ social media accounts

International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.

Transfer announcement videos – the summer window so far

Last summer’s craziness has given way to a more understated approach this time around.

No rest for Tour de France teams as social media chronicles the riders’ ‘day off’

It might have been a rest day, but the Tour de France was till very busy.

Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos

The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.

FC Barcelona power ahead of the competition in the social media stakes

The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.

AS Roma are the first Serie A club to broadcast a game live on Twitter

There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.

Biggest club teams weren’t to be outdone as they tweeted the World Cup final

France and Croatia played out the World Cup final, but the club teams were never far away from the action.