It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.
Last summer’s craziness has given way to a more understated approach this time around.
It might have been a rest day, but the Tour de France was till very busy.
The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.
The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.
There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.