Social Media

The Football Foundation partners with MyLocalPitch to boost participation in football

New partnership aims to boost football participation with the use of software as a service.

Why Angry Birds’ partnership with Everton is actually great

Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.

Digital Sport London: The importance of Influencer Marketing in a changing world

Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?

How Manchester City v Arsenal thrust social media front and centre

Arsenal v Manchester City was the biggest match of the weekend – and it thrust social media into the spotlight afterwards.

Man United and Wolves made the biggest splash as the Premier League returned to Twitter

The Premier League is back – but according to the numbers, who had the best weekend on social media?

West Ham learn to expect the unexpected on deadline day

West Ham United’s latest transfer video was another well thought-out piece – but then Jack Wilshere stole their spotlight.

Digital Sport London: Finding the Value in Influencer Marketing

Digital Sport London is back in September with a panel taking a look at how brands and influencers can find value in influencer marketing.

We’re in a new era of football transfer announcements on social media

Transfer announcements are becoming more understated – maybe that means we’ll see some genuinely funny content before the window shuts.