Social Media

The method in the Roma Twitter madness

AS Roma may not match the wackiness of their summer of madness last year, but there’s no doubt they’re getting even more daring on Twitter.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

FIFA World Cup social media accounts gear up for the main event

A look at how the FIFA World Cup social media accounts are gearing up to the big kick off next week.

Barcelona display World Cup fever as top clubs muscle in on the conversation

Barcelona switch focus to World Cup and show how club football never really goes away.

How Arsenal announced new signing Lichtsteiner on social media

Arsenal are a case study in planning when it comes to announcing big events on social media. With the arrival of Stephan Lichtsteiner, they’ve shown that again.

Doing things differently: Hashtag United enter the English footballing pyramid

Neil Smythe of Hashtag United talks to Digital Sport about the team’s entry into the English footballing pyramid.

Did Roma just kill off the Twitter transfer video announcement?

Roma’s latest transfer video puts an end to the transfer video frenzy before the summer begins.

This week on social: AS Roma, England and a marketing fail

The good, the bad and the crazy take centre stage this week on social media.

How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter

As the Golden State Warriors and the Cleveland Cavaliers take each other on in the NBA Finals (again!) we take a look at how the pair are building up on social media.