Social Media

What brands should know about engaging ‘Nex Gen’ fans on social media

New data from Media Chain shows how important social media is to the next generation of football fan, but also infers best practices.

Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football

The FA Cup has lost its sheen but it’s time to think of it as a new and different product.

How NFL teams celebrated and commiserated on social following Championship Sunday

After an epic Championship Sunday in the NFL, team social media accounts celebrated and commiserated with their fans.

Manchester United rediscover that on-pitch success fuels off-the-field growth

Off the pitch, United have been in a healthy position even when they’ve been struggling on it. They’re now finding out that positivity around performances can help drive growth, too.

Sampdoria’s response to Arsenal man’s form shows European clubs are courting English fans

Lucas Torreira has been a revelation for Arsenal and Sampdoria are making it easy for Gunners fans to thank them!

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.

London Pulse Nets Snack Media To Oversee Their Digital Comms For Maiden VNSL Season

Digital fan engagement experts and sports content creation specialists, Snack Media, today announced it has been procured by London Pulse Netball to oversee the running of their social media for

Manchester United attributes its success to online fan engagement

Manchester United, the wealthiest club in the Premier League, says that commercial success and success on the field go hand-in-hand.

AS Roma introduce Botistuta – the club’s new chatbot

AS Roma’s new chatbot will answer fans’ questions about the team.

Rashford birthday celebrations show how both Man United and the player capitalise on popularity

United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.