Football

Twitter agrees deal to stream live MLS matches this season

Major League Soccer and Twitter agree a wide-ranging deal which shows the mutual benefits that come from social media live-streaming.

How Dutch club AZ Alkmaar are using data to drive engagement with their fans

How AZ Alkmaar have become one of the most forward-looking clubs in the Dutch Eredivisie.

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.

Inter Milan celebrate 110th birthday with an eye on the next century to come

Inter Milan’s 110th birthday celebrations come to a head with one eye on the future.

Podcast: James Ruth chats about eMLS launch to Digital Sport Insider

On this week’s Digital Sport Insider podcast, Dan McLaren chats to James Ruth of the eMLS Cup.

Hot Topics: International Women’s Day and the rise of documentary in football

A discussion of this week’s Hot Topics, including International Women’s Day, VAR, and the rise of documentary content within football.

Spain’s La Liga partners with Amazon to create new on-demand documentary series

Spain’s La Liga will be the subject of the latest collaboration between an on-demand video titan and football – this time a whole league.

DAZN to offer MLS games on-demand to fans in Canada

They may not be UK rights, but DAZN are giving Canadian fans the chance to watch MLS games on-demand. Will it catch on?

Does VAR in football represent one extra erosion of the stadium experience?

VAR is a divisive issue in football, but is its biggest problem that it is one further erosion of the fans’ matchday experience?

Cardiff City and the power of social media to plan for next season

It might not be the most glamorous piece of content a club has to create on social media, but done properly it can be a very important one for next season.