Football

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Success of startup company Homefans reminds us why sporting experiences are so important

Every sport has its iconic clashes and big rivalries. A derby isn’t just the sport on show, but everything around it, too: the history, the sights of the fans, the

Man City join Real Madrid and Juventus as online race hots up

As online streaming around sport gathers pace, the live action aspect is only one part of a growing trend. Earlier this year, Real Madrid produced a documentary series called Hala

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New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

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Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

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Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There

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Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For

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Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

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West Ham could be a clue to how other clubs approach esports

West Ham United became the first Premier League football team to sign up an official esports gamer when Sean ‘Dragonn’ Allen signed for the club in May 2016. Almost a

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Leaders Week insights start in earnest

The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and