Football
January’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how the
Barcelona launch new digital strategy set to improve understanding of their fanbase
FC Barcelona have launched a new digital strategy which uses data to better understand their global fans, changing consumer habits, and improve the offers of tailored products and services. The
The top takeaways from our Euro 2020 event
Our star-studded panel of Jim Lucas (Managing Editor at the FA), Chris Bryant (Head of Tournament Delivery Euro 2020 & 2021) & Barry Flanigan (Chief Product Officer at COPA90) had
Introducing our first panellist for our Euro 2020 event: The FA’s Jim Lucas
On the 28th January, Digital Sport will be hosting our first event of the decade, looking at Euro 2020 and the digital challenges it faces in this unique year as
Eleven Sports secures Super Cup rights in Poland & Portugal
ELEVEN SPORTS will bring live and exclusive coverage of the Spanish Super Cup to fans in Poland and Portugal this week. The tournament will see Barcelona, Real Madrid, Atletico Madrid
Liverpool announce Nike kit deal commencing this summer
European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative multi-year kit deal with
Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily for its fans. The
The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?
Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the
How did Amazon Prime Video fair on its Premier League debut?
By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for
Manchester City announce arrival of their new sensory room at Etihad Stadium
A sensory room has been designed for children with sensory processing issues to use in order for them to enjoy the match-day experience, one which they may perhaps otherwise be
