Football
Reaction to Andrea Pirlo’s retirement shows how greats can cross the divide
Sport is a tribal thing, and that means crossing divides is hard. But some players are so great that crossing that line happens automatically. Even rivals have to come together
Man United and Man City celebrate Twitter’s character limit change in very different ways
If you’ve been on Twitter today, you’ll know there’s really only been one topic of discussion all day long. Since its inception, Twitter has promoted concision: say everything you have
Man City try out Facebook polls, as social media platforms try out real-time engagement
It was only last week when Facebook rolled out its new GIF poll feature, allowing users to vote on their answers to questions based on an above GIF. The first
Data football clubs could see their Instagram accounts take over Twitter very soon
This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating
World Cup 2018 Series: How Russia became a football country
This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,
Weekly Wrap: BBC pledge more sport and there’s some good news for Sunderland at last
The BBC has pledged 1000 extra hours of sport to be shown live on iPlayer and the BBC Sport website, in a move which is sure to be to the
Sunderland pick up ‘Best Fan Engagement’ award at 2017 Football Business Awards
Last night, the Football Business Awards took place at the Tobacco Docks in London, celebrating the achievements of those behind the scenes in the football industry. Thank you firstly to
Real Madrid make Weibo their official social media partner in China
Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the
Chelsea launch Technology Hack aimed at enhancing the fan experience
This week, the Chelsea Foundation have launched their first ever sports technology hack at Stamford Bridge. The event lasts all week and brings 15 sports technology businesses together to learn
AS Roma launch creative quiz to get their fans up for the Chelsea game this midweek
After a week off last week to allow for a myriad of domestic competitions all around Europe, the Champions League is back this midweek with a repeat of the ties
