Football

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

Facebook’s new addition could give us a glimpse of its video strategy

We know now that Facebook has changed its tack somewhat with regards to what it’s doing in sport. We know that live video is still key to its output, as

Esports is at a crossroads, and lessons from FIFA should be taken on board

Today at the Betting on Sports Conference at London’s Kensington Olympia, some of the morning’s focus was on esports and the role the sector plays in the betting industry. For

Are Sky and the EFL teaming up to future-proof their output?

This week, big news broke about the future of live-streaming and sports broadcasting in the UK, with the revelation that Sky Sports and the EFL will stream midweek games from

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are

Facebook Watch tab to change the way we interact with sports teams, starting with Real Madrid

As Facebook looks to expand on the success of the ‘Live’ video platform which came to life over a year ago, the social media platform has rolled out its new

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

Fox Sports use Virtual Reality for live football broadcast

Virtual Reality (VR) has slowly been pushing its way into the football world for a while now, and on Saturday it took another step forward. Fox Sports Eredivisie and Beyond

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and