Football

Barcelona use win over Chelsea to show the power of their Twitter account

FC Barcelona’s win over Chelsea shows how well football clubs can offer brands exposure on social media during games.

MLS and Liga MX create Super Cup to stoke the fires of rivalry

A new competition between the winners of the US and Mexican leagues aims to foster rivalry in the North American club game.

La Liga lands McDonald’s as naming partner for FIFA18 esports league

McDonalds becomes naming parner for La Liga’s esports tournament.

Bundesliga Approve Virtual Advertising LED Technology

The Bundesliga have approved ad technology after it was trialled at Borussia Dortmund recently.

Nike marks 20 years of making kits for FC Barcelona

Nike has been making kits for Barcelona for 20 years. It now has a heritage of its own when it comes to football kits.

Twitter agrees deal to stream live MLS matches this season

Major League Soccer and Twitter agree a wide-ranging deal which shows the mutual benefits that come from social media live-streaming.

How Dutch club AZ Alkmaar are using data to drive engagement with their fans

How AZ Alkmaar have become one of the most forward-looking clubs in the Dutch Eredivisie.

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.

Inter Milan celebrate 110th birthday with an eye on the next century to come

Inter Milan’s 110th birthday celebrations come to a head with one eye on the future.

Podcast: James Ruth chats about eMLS launch to Digital Sport Insider

On this week’s Digital Sport Insider podcast, Dan McLaren chats to James Ruth of the eMLS Cup.