Football
Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage
Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.
Why brands need to recreate the natural link between fans and players
Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
England’s official Twitter account mirrors the rollercoaster fan experience
England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
How digital media allowed West Ham to own the content around their new signing
How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
West Ham and Newcastle use World Cup rest day to steal football’s spotlight
As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
