Football

Man City’s latest social media campaign urges fans to support men’s and women’s teams equally

Portraying the men’s and women’s sides equally on social media shows Man City are committed to changing hearts and minds.

Juventus and Netflix announce release date for docuseries First Team: Juventus

Juventus’ much-awaited collaboration with Netflix now has a release date – but what can we expect?

‘Beat Adidas’ comes out on top at first ever FC Bayern HackDays event

Bayern Munich held its first HackDays event, and Dan McLaren was there to witness it.

Swansea City become the first Premier League club to introduce mobile ticketing

Swansea City’s new ticketing functionality in their official club app allows fans to use their phones to gain entry to games on matchdays.

A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Conforama launches keyboard app to help French fans avoid autocorrect nightmares.

FOX Sports’s social media plans for World Cup Russia 2018 revealed

Fox Sports announces its large-scale Twitter and Snapchat plans ahead of the Russian World Cup this summer.

Arsenal’s Tom Hines on club generated content and innovation

When innovation catches up with the ideas, we might have a new era for club content on our hands.

How the Danish Football Association is channeling Strava to engage with grassroots

How the Danish Football Association is taking a data-driven approach to drive engagement and boost participation in its amateur ranks.

What can sport learn from brands like Adidas and Netflix?

In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.

OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera

Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.