Football

Two good, Two Bad: Brand Activations at the 2018 World Cup

A look at brand activations at the World Cup – some good… some not so good!

Aston Villa’s AVFC Gaming is a fresh take on FIFA18 amongst football clubs

AVFC Gaming is a fan focussed platform, which is a new take on esports to most football clubs.

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.

Another coup for Facebook as it buys up rights to Champions League games in Brazil

The speculation and innuendo around live-streaming giants knocking traditional broadcasters off their perch when it comes to snapping up rights to the world’s biggest sporting events is unending. It is

Why podcasts are taking over World Cup 2018

The World Cup always sees a technology break through into the mainstream. This tournament might be the rise of the podcast.

What it’s like to experience the BBC’s VR app without a headset

The BBC’s VR app allows fans to watch the 2018 World Cup in virtual reality. But given that most people don’t have a headset – what’s it like to experience it without one?

West Ham’s slick transfer announcement is a lesson to others

West Ham United’s announcement of Lukasz Fabianski hit all the right notes for a transfer announcement.

England v Tunisia viewing figures show how important live streaming is becoming

England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.

England’s players fall well behind World Cup rivals on social media

England’s World Cup team lags behind its rivals when it comes to social media prowess.

How England’s social media output creates optimism about the World Cup

England usually go into major tournaments with the media on their backs. This time, they’ve created their own coverage and are much the better for it.