Football
Two good, Two Bad: Brand Activations at the 2018 World Cup
A look at brand activations at the World Cup – some good… some not so good!
Aston Villa’s AVFC Gaming is a fresh take on FIFA18 amongst football clubs
AVFC Gaming is a fan focussed platform, which is a new take on esports to most football clubs.
Another coup for Facebook as it buys up rights to Champions League games in Brazil
The speculation and innuendo around live-streaming giants knocking traditional broadcasters off their perch when it comes to snapping up rights to the world’s biggest sporting events is unending. It is
Why podcasts are taking over World Cup 2018
The World Cup always sees a technology break through into the mainstream. This tournament might be the rise of the podcast.
What it’s like to experience the BBC’s VR app without a headset
The BBC’s VR app allows fans to watch the 2018 World Cup in virtual reality. But given that most people don’t have a headset – what’s it like to experience it without one?
England v Tunisia viewing figures show how important live streaming is becoming
England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.
England’s players fall well behind World Cup rivals on social media
England’s World Cup team lags behind its rivals when it comes to social media prowess.