Football

Cardiff City show togetherness at all areas of the club is key to success

For some clubs, a club slogan is just a pithy agglomeration of words, but Cardiff City seem to be taking it to heart. Their hashtag, #CityAsOne, promotes togetherness and unity

PSG team up with Justice League in a move reminsicent of one Man United made last year

As part of the release of the superhero film of the year, Justice League, next week, Paris Saint-Germain has teamed up with the movie distributor Warner Bros to create an

Reaction to Andrea Pirlo’s retirement shows how greats can cross the divide

Sport is a tribal thing, and that means crossing divides is hard. But some players are so great that crossing that line happens automatically. Even rivals have to come together

Man United and Man City celebrate Twitter’s character limit change in very different ways

If you’ve been on Twitter today, you’ll know there’s really only been one topic of discussion all day long. Since its inception, Twitter has promoted concision: say everything you have

Man City try out Facebook polls, as social media platforms try out real-time engagement

It was only last week when Facebook rolled out its new GIF poll feature, allowing users to vote on their answers to questions based on an above GIF. The first

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

World Cup 2018 Series: How Russia became a football country

This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,

Weekly Wrap: BBC pledge more sport and there’s some good news for Sunderland at last

The BBC has pledged 1000 extra hours of sport to be shown live on iPlayer and the BBC Sport website, in a move which is sure to be to the

Sunderland pick up ‘Best Fan Engagement’ award at 2017 Football Business Awards

Last night, the Football Business Awards took place at the Tobacco Docks in London, celebrating the achievements of those behind the scenes in the football industry. Thank you firstly to

Real Madrid make Weibo their official social media partner in China

Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the