Football

‘Beat Adidas’ comes out on top at first ever FC Bayern HackDays event

Bayern Munich held its first HackDays event, and Dan McLaren was there to witness it.

Swansea City become the first Premier League club to introduce mobile ticketing

Swansea City’s new ticketing functionality in their official club app allows fans to use their phones to gain entry to games on matchdays.

A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Conforama launches keyboard app to help French fans avoid autocorrect nightmares.

FOX Sports’s social media plans for World Cup Russia 2018 revealed

Fox Sports announces its large-scale Twitter and Snapchat plans ahead of the Russian World Cup this summer.

Arsenal’s Tom Hines on club generated content and innovation

When innovation catches up with the ideas, we might have a new era for club content on our hands.

How the Danish Football Association is channeling Strava to engage with grassroots

How the Danish Football Association is taking a data-driven approach to drive engagement and boost participation in its amateur ranks.

What can sport learn from brands like Adidas and Netflix?

In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.

OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera

Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.

Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation

When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans