Data

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

Nielsen Sports establishes partnership with streetfootballworld on #CommonGoal initiative

In Germany, Nielsen Sports, the global leader in analytics, data, insights and consulting solutions will support the nonprofit organization streetfootballworld. In the medium term, this support will include providing further

How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign

Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.

Sportradar acquires MOCAP Analytics, boosting AI products that will enhance sports fan engagement

Sportradar US, LLC announced today that it has acquired MOCAP Analytics, Inc. The acquisition combines Sportradar’s leadership in sports data with MOCAP’s expertise in AI-powered data storytelling. Together they will