Sportradar combines data with AI to bring a new tool to UK publishers

Sports data analytics company Sportradar has signed a partnership with visual content creation company Arkadium to combine AI and data together in a tool for publishers.

Arkadium’s AI product InHabit is designed to read articles and insert a ‘factive’ into it – an interactive widget designed to add extra information to the article and engage the reader so as to increase time on page.

According to Arkadium in a press release, the publishers already using the technology – including USA Today, Associated Press and Fansided – have seen a “100% increase in session durations and up to 35% in click-through rates”.

The technology not only adds extra relevant content to the article with no effort to the journalist, but also has the potential to integrate brands and sponsors into content by adding their branding to relevant articles.

Sportradar are bringing this technology to the UK and has an exclusive agreement with Arkadium to create factives for Premier League and Champions League matches as well as including multiple other sports such as NBA, MLB and NFL where the company also collects performance data.

“Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetise,” said Jonathan Earle, Customer Director, Sports Media, Sportradar.

“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”

“Our partnership represents the future of sports marketing,” said Kenny Rosenblatt, President & Co-Founder, Arkadium, “one where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for. We are excited to bring InHabit to the UK.”

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Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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