Fake news and the sports media landscape with Sportradar

After a brief hiatus, the Digital Sport Insider is back.

I’ll be taking over the reins of the podcast that Dan McLaren built, and hopefully bringing a similar range of insight and sportsbiz chat.

This week, the pod chats to Jonathan Earle of Sportradar. Jonathan provided an authoritative understanding of the sports media landscape, as well the view from a fan – as a supporter of Arsenal Football Club himself.

Taking in topics such as AI in publishing – and why we’re only starting to crack it despite having been around for quite some time – the explosion of short form content, and the importance of insight (and not just stats) in modern football writing and punditry, we had a fascinating chat about the lay of the land.

Perhaps most importantly for publishers, though, is the issue of trust: not just around the concept of so-called ‘fake news’ but also around segmentation and positioning. For example, an official club account is a trusted source of transfer news, whereas newspapers aren’t always, and fan bloggers are rarely if ever.

And yet, there’s an interesting point raised – that younger audiences are more forgiving about publishers who get things wrong than older demographics. Why? Well, it might be because they understand that being kept up to date as part of the conversation and they accept that mistakes can be made and then rectified again afterwards.

Take a listen to the rest of the podcast below and don’t forget to like and subscribe!

And many of the points raised in the discussion make up the topic for our March event on sports marketing with The FA, Bleacher Report, Yahoo! Sport and Steve Madincea of Fantastec. Get your ticket below!

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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