Sportradar Integrity Services partners with Cycling Andi-Doping Foundation to help weed out cheats

This week, the Cycling Anti-Doping Foundation (CADF) signed a two-year partnership with Sportradar’s Integrity Services arm (SIS) in a partnership with the aim of enhancing the fight against doping in the sport.

The sports data specialist’s integrity department is perhaps best known for its work in match-fixing in other sports, using its data and its sports betting expertise to spot potential anomalies and flag up the sorts of occurrences which might be of interest to investigating authorities. Discovering doping cyclists is a task that shares many of the same properties – finding patterns that you wouldn’t normally expect and investigating them.

The image of cycling has been tarnished over the years by drugs scandals right at the very top but in recent years it has been proactive in trying to ensure a clean sport. No doubt strides have been made, but the news that sports data specialists Sportradar are involved shows a new dimension to the fight against drugs cheating in cycling.

Doping and match fixing are two of professional sport’s most persistent scourges, but they’re also two of the most foreseeable – perhaps even inevitable problems – in a sector where more and more money arrives from broadcasters and outside interests. But the use of data to discover trends and spot potential anomalies is clearly a handy weapon in this particular battle.

Olivier Banuls, CADF’s deputy director, said: “Anti-doping intelligence has been part of our overall strategy since 2015 and, through this agreement with Sportradar, our capabilities are further strengthened.”

Andreas Krannich, Managing Director of Integrity Services at Sportradar, said: “Intelligence is a vital tool in the modern day fight to uphold sporting integrity and anti-doping efforts are no exception to this. Our intelligence unit has already proven adept at handling complex intelligence tasks, including within the anti-doping field and we expect that they will once again produce valuable results in any ensuing investigations of persons of interest within cycling.”

Performance data has already become an integral part of the sports industry, informing the most successful teams and coaches and helping them get the best out of their athletes. It is now being used to spot potential cheats too.

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Chris McMullan
Chris McMullan 733 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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