Posts From Chris McMullan
The Two Sports: Promoting women in sport beyond This Girl Can
On International Women’s Day, it’s important to remember that there are two sides to the sports business: tracksuits and suits. In order to promote diversity and women in sport, we need to bear that in mind.
Spain’s La Liga partners with Amazon to create new on-demand documentary series
Spain’s La Liga will be the subject of the latest collaboration between an on-demand video titan and football – this time a whole league.
DAZN to offer MLS games on-demand to fans in Canada
They may not be UK rights, but DAZN are giving Canadian fans the chance to watch MLS games on-demand. Will it catch on?
Does VAR in football represent one extra erosion of the stadium experience?
VAR is a divisive issue in football, but is its biggest problem that it is one further erosion of the fans’ matchday experience?
Google launches Android AR software ARCore to rival Apple’s ARKit
Google finally launches ARCore outside developer preview, meaning augmented reality technology will now be more readily available on Android phones as well as iOS.
New Serena Williams Nike ad is an important milestone for promoting women’s sport
Nike’s new ad featuring Serena Williams is important for promoting women’s sport.
Cardiff City and the power of social media to plan for next season
It might not be the most glamorous piece of content a club has to create on social media, but done properly it can be a very important one for next season.
Copa 90 and Bleacher Report show sport and culture mix best on social media
Sport and culture have always gone together, but social media is amplifying it in a whole new way.
Formula E Twitter stream breaks new ground in Japan
Formula E’s Japanese Twitter live-stream is a first for the sport, but yet another example of the new kind of coverage social media can bring to live sport.
Esports on the menu as Digital Sport Insider kicks off March’s monthly topic
Dan McLaren sits down with Joe Hills to chat about the difference between sim sports and ‘traditional’ esports on this week’s Digital Sport Insider.
