Posts From Chris McMullan

Chris McMullan
Chris McMullan 598 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Making a once-a-year event relevant: The Open and year-round fan engagement

This week, one of sport’s oldest traditions tees off at Royal Birkdale, golf’s Open Championship: a huge undertaking over four days as organisers welcome the world of golf to the

Chelsea’s new WiFi making stadiums attractive again

Free WiFi connection is coming to Chelsea fans at Stamford Bridge for the first time next season, as the west London club has signed a deal with Ericsson, who will

Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

Wake up Sport: Don’t skimp on the hype

This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the

Current thinking about illegal streams risks masking the root of the problem

Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –

Sunday Wrap: What’s hot in Digital Sport this week

This week, the football transfer window opened across Europe. Whilst it had been open in Britain for a few weeks, deals between clubs happen all over the continent, and we’re

Five things we learned about fan engagement from #FECBrighton

On Wednesday, Brighton and Hove Albion’s stunning AMEX stadium played host to the #FECBrighton conference, hosted by DigitalSport.co and SportEgo.ie. It was a day bringing together many and varied speakers

Wimbledon, Twitter and the age of video highlights

As Wimbledon starts, it’s clear that this is an event which will be heavily followed on social media. For the last decade, that’s been increasingly obvious, but as Facebook and

Hammer Series delivers the digital numbers for professional cycling

This is a guest post by Mark Coyle, Head of Media, Velon. One month ago, on Sunday June 4 2017, Tao Geoghegan Hart forced his way over the finish line to

Wimbledon’s fan-led innovations show how sport can exceed expectation

The grass has been trimmed to eight millimetres, the strawberries have arrived and the cream is in the fridge – Wimbledon starts tomorrow. It’s an eagerly anticipated stalwart of the