Posts From Chris McMullan

Chris McMullan
Chris McMullan 424 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

Digital Sport’s Weekly Wash-Up 19/8/16

US Soccer trials first video replay technology Football fans, it’s finally here! Video referral technology has been trialled for the first time as football follows every other sport into the

Opinion 0 Comments

West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if

The number one piece of social media advice? Don’t do a Charlton.

You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your

Opinion 0 Comments

Cardiff Blues use Beacon technology to bring fans through the gates

As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s

Opinion 0 Comments

TAG Heuer’s partnership with the Premier League makes life easier for referees

At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing

Opinion 0 Comments

VR company Laduma launches exciting new partnership with LA Galaxy

Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

Opinion 0 Comments

Despite the scandals, sport is still able to articulate the human experience

Over the past couple of years, sports administration has suffered scandal after scandal. From doping to financial irregularities, corruption and bidding bribery, it seems that no sport is safe. It

The Olympic Games is a game changer for innovation – and that’s why we love it

The Olympic games is a great place to see innovation. From the athletes on show innovating in their given sports to the coverage, the advertising, the architecture and organisation –

The ‘Netflix of Sport’ is the game changer everyone has been waiting for

The sports industry is a huge money-spinner. From the grass-fed cash-cow that is the Premier League to almost any other sports league or team you can think of, someone will