Posts From Chris McMullan
The Philadelphia Phillies embark on an interesting approach to boosting players’ social media following.
Sport is now about prowess off the field almost as much as it is about winning on it, and the Phillies’ new move shows they get that.
Nike partner with Snapchat in innovative way to sell limited edition trainers
Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.
Intel plan to use the 2020 Tokyo Olympics to change the face of sport using 5G.
The Olympic Games is often the place where new technology is showcased. In 2020, that could be 5G, and it could change the use of technology in sport.
Can Augmented Reality turn the stadium into a whole new world?
Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.
The decline of Facebook Live leaves clues about the future of video on the platform
Facebook Live might be on its way out, but that might give us a clue as to where video is heading on the social media platform.
FC Barcelona become the latest club to give their fans interactive video content
FC Barcelona follow AS Roma in offering their fans interactive videos.
Man United use heavyweight Chelsea clash to promote YouTube partnership
Manchester United have launched a YouTube channel, and their push during the Chelsea game shows the power that both brands have.
Man City are even the best at celebrating trophies on social media
Manchester City’s social media celebrations were innovative as the club managed to involve the fans in new and exciting ways.
AR is more relevant to most people than VR, but both are reliant on other tech
In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the
Leeds United’s scrapped badge update shows the clash between modernisation and tradition
Leeds’ badge change is proof that a club shouldn’t reflect its fans, but should just give them something to cheer about.
