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Prime Time: Paddy Power Makes Move Into TV Content With New Virgin Media And Amazon Prime Series

Bookmaker Paddy Power is making a landmark move into longform content by writing its own sitcom to be broadcasted on terrestrial TV and streaming services.   Entitled ‘The VAR Room’, the four-part series takes a tongue-in-cheek look at

A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?

By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime

How did Amazon Prime Video fair on its Premier League debut?

By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for

Pitch International Announces New Series of ‘All or Nothing’ for Amazon Prime Video

New series will follow Brazil’s Copa America winning team.

Sevilla launch new club shop on Amazon

Sevilla become the latest team to open a club shop on Amazon – but will partnerships become official once the ecommerce giant wades deeper into football with Premier League rights next season?

Borussia Dortmund to release behind the scenes documentary on Amazon Prime

German giants Dortmund are the latest team to bring out a documentary for an online, on-demand streaming platform.

NFL launches Amazon Alexa skill to teach new fans the rules of the game

With voice tech taking off, NFL is providing a unique service to its fans.

Manchester City’s Amazon documentary shows clubs needn’t fear giving away access

It was sheer dumb luck that Amazon caught one of the most impressive seasons in history, but Manchester City’s willingness to give them the access shows clubs don’t have to be fearful of outside publishers.

NFL rumours hint that Amazon want to be more than a Premier League broadcaster

Amazon is extending its reach in sport, but recent mumblings around the NFL might show that the plan is to be more than just a broadcaster.

Amazon could be about to extend its connection to sport with another NFL deal

Amazon is being considered as a new ticketing partner for the NFL.