Manchester City’s Amazon documentary shows clubs needn’t fear giving away access

When Manchester City won the Premier League title with 100 points it was an historic campaign that will ensure Pep Guardiola’s second season in English football will forever be remembered.

The moniker ‘Centurions’ may be a bit crass, but then so was Arsenal’s ‘Invincibles’ and we’re still using that term – the simplicity and clarity is what makes it stick.

Another reason City’s achievement will never be forgotten is because of their forward-thinking deal with Amazon to produce a documentary series charting their success. Right from the start of the campaign, the producers of All or Nothing were (for better or for worse) given unparalleled access to one of football’s greatest achievements. And that means now, so are we: behind-the-scenes footage of training and even dressing room team talks from a team who broke all sorts of records are available for your viewing pleasure and will be kept for posterity.

For this week’s Football Focus – BBC Sport’s long-running Saturday lunchtime football magazine show – Dan Walker sat down with Kevin de Bruyne for an interview, part of which focused on what it was like to be one of the subjects of that Amazon documentary, and whether it was distracting to the team.

The biggest worries for any team thinking of bringing an external production company into the squad in such an intimate way will obviously centre around whether the staff (both playing and non-playing) are distracted by the cameras, leading to poor performances on the pitch.

Then there are also questions about what can and can’t be included: clearly the juiciest parts of the programme would be those where players and staff are at each other’s throats or, as De Bruyne said, ‘saying stupid things’. That’s what makes reality TV such a guilty pleasure. But the Belgian points out that those clips weren’t allowed into the final edit – presumably that was negotiated from the outset.

Control of their players and the messages they send out is a craving of football clubs who, at the same time, also want their players to be creative with their online output. That’s always a difficult line to tread, but with the recent success of Juventus and Real Madrid documentaries, the clear willingness from on-demand platforms like Netflix and Amazon to produce (and pay for) such content, and the evidence that you can still be successful on the pitch while filming might make clubs more likely to agree to producing access-all-areas content in the future.

It was just dumb luck that City and Amazon teamed up a year ago to document a season which just happened to be historic. But now that it’s out there, it’s not just the viewers who benefit from it, the club, too, will get their best ever season aired to a huge audience around the world.

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Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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