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Twitter wins NFL streaming rights
In one of the biggest digital sport developments of the year to date, Twitter has won the streaming rights to NFL’s Thursday Night Football, beating out the likes of digital
Arizona to launch new NFL reality series
Amazon Video and NFL Films have teamed up to produce a new reality show called All or Nothing, a show that will give NFL fans a behind-the-scenes look at a
Snapchat’s official Live Story to show paid-for ads
Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San
Nike debuts new shoe on gaming platform Twitch
Nike continue finding new ways to reach their avid consumers by teaming up with video game publisher 2K and Amazon-owned gaming platform Twitch to debut the shoe of returning Cavs’ superstar
Forget Wearables – Virtual Reality is the next big thing
I was recently asked the question: “Where is the next innovation in technology coming from?” We can guess, but we cannot be sure. So, with the pointlessness of predictions in mind, I’m going to make one: Virtual Reality is going to be the next big thing.
Social CRM – the What and the Why (with a little bit of the How)
OK FC Barcelona, you’ve got 52 million likes. And congratulations Vancouver Canucks on your 1 million+ YouTube views and Arsenal, great going with your 3.4 million followers. But how many of these millions of “fans” do you actually know, how many of them are your customers?
Social Media and Sport – 2013 Predictions
It’s that time of year again where we take a look into our crystal balls to predict what will happen in social media and sport in 2013. This year we have the help of Amy Jo Martin, Adam Bader, Shergul Arshad and Oscar Ugaz. Do you agree with them?
UKSN Presents: Interview with AS Roma’s Shergul Arshad
We speak to AS Roma’s digital man Shegul Arshad about the clubs journey in social media, being the first club on Pinterest and players coming to terms with Twitter in Italy
adidas beat Nike to win the World Cup
Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.
India Rising
Rick Liebling on how F1, Cricket, YouTube and Mobile will turn India into the hottest Sports Market in the World
