The NFL is reportedly in the process of adding Amazon to their digital ticketing platform, as well as other commercial giants Uber and Lyft. The league renewed their contract with Ticketmaster – the ticketing services company – last October, and they are maximizing on all efforts to target more fans in different, advanced ways.

Robert Gallo, business development executive of the NFL, has expressed an increasing interest in marketing to fans using diverse tactics and now wants to follow in the path of companies like Amazon, Google and Netflix in tracking the interests of their customers.

It’s another signal of Amazon’s interest in expanding their breadth into the sport industry. Recently, British telecommunications service BT partnered with the company, and their customers will be able to watch Premier League games on Amazon Prime Video starting with the 2019/20 season.

Jeff Bezos’ company has grown into a tech giant in recent years, and teaming up with the largest sport league in the US will only serve to continue that trend. Moreover, with NFL attendance taking a slight hit during the 2017/18 regular season, using one of the more advanced digital platforms to target more fans will help resolve that issue.

With the use of paper tickets and old-fashioned bar codes on the swift decline, partnering with digital ticketing programmes is surely a significant step in the right direction by the NFL.