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Opinion 0 Comments

Chelsea launch Technology Hack aimed at enhancing the fan experience

This week, the Chelsea Foundation have launched their first ever sports technology hack at Stamford Bridge. The event lasts all week and brings 15 sports technology businesses together to learn

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AS Roma launch creative quiz to get their fans up for the Chelsea game this midweek

After a week off last week to allow for a myriad of domestic competitions all around Europe, the Champions League is back this midweek with a repeat of the ties

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Bayern Munich’s use of Instagram Stories polls shows how useful it can be to clubs

The new Instagram Stories voting function is less than a month old, and as such, we’re still getting used to it. When new functions arrive, it always takes a while

Solving the fragmentation problem by bringing fans the content they want

This is a sponsored guest post by Simon Ryley, Founder RightNow Digital. Very few digital platforms can satisfy a passionate fan’s thirst for content when it comes to the things

US Sport 0 Comments

Weekly Wrap: Man United try not to suffer the same fate as Arsenal as Man City and Southampton win at YouTube

With so many football competitions for the country’s biggest clubs, it’s no wonder that the Carabao Cup gets short shrift. It is the least prestigious of the trophies that the

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Miami Dolphins team up with Deezer to launch innovative partnership to excite fans

This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of

Football 0 Comments

Southampton’s YouTube sensation is a timely reminder not to take things too seriously

Southampton Football Club have a reputation in the Premier League for great producing young footballers. Now they’re gaining a reputation for producing quirky social media videos. One of this summer’s

Football 0 Comments

How Man City became one of the world’s leaders on YouTube

Recently Manchester City have become the first club in the Premier League to reach to 1 million subcribers on YouTube. The Citizens join FC Barcelona (3.3 million subcribers) and Real

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Schalke, PSG and West Ham show the divergent directions over the future of football clubs’ participation in esports

German Bundesliga side Schalke 04 are one of the first football clubs in the world with their own Esports division which involves rather more popular titles than EA Sports’ FIFA.

Podcast 0 Comments

Podcast: Sarah Swanson on why NFL London Games are both very special and also just another game

For all sports, one of the biggest challenges that leagues, clubs and governing bodies face is how to keep fans hooked, especially when there’s no actual sport going on. The