Archive
How cricket clubs made sure their summer of social media was a big-hitting one
This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. Cricket is not the most accessible sport. Games can last for days, take place when many people
It’s not attention spans that are getting shorter – the content is
More and more we hear about declining attention spans as social media and, more broadly, the internet change our lives. Whilst it’s certainly true, for example, that there has been
Arsenal players’ motion sickness shows the downside of VR technology
Arsenal Football Club attempted to push the boundaries of what their players can do by introducing VR headsets to training in order to improve their players’ reaction times and decision
Man City aren’t the only Manchester club leading the way in using players’ off-field skills
Last week, we talked about Manchester City and how allowing the injured Benjamin Mendy to create videos for the official Instagram account during last week’s home game against Stoke City
Omnigon launch new mobile-first fan-engagement tool
Omnigon, a team of digital strategists, artists and technologists, have launched their newest platform, Corebine, alongside their long-standing partners CONCACAF, the Confederation of North America, Central America and Caribbean Association
Weekly Wrap: Man City capitalising on Snapchat and Roma’s wonderful video innovation
Excitement at the start of a new season is a once-a-year thing, unless you happen to follow multiple sports. For fans of basketball, this was the week most had been
NBA’s innovative use of Instagram Stories should be an inspiration to others
This week, the NBA returned for a new season, eagerly anticipated by fans following an amazing trade this summer. As the biggest sports league in the world in terms of
Barcelona team up with Verizon to stream content in the US
“One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here,” said Francesco Calvo,
Podcast: Insights on Facebook Live from SportBible’s Paul Rayner
Live-streaming has become one of the hottest topics in digital these days. From those interested in where the media rights for live sport end up, to publishers trying to get
Eurosport teams up with Snap to engage younger audiences in the Olympic Games across Europe
Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters
