Archive
Snack Media reveals World Cup Russia 2018 fan insight
Snack Media & Snack Gaming today released the results of a survey of 1,800 football fans from their 25m+ strong network of fans to find out how supporters will consume
NBA and Bayern Munich’s innovative apps show why sport should explore AR more
This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a
How Cricket Australia plans to be the number one digital resource for the Ashes
For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years,
Could Facebook’s newest feature speed up VR’s path to the mainstream?
Virtual reality (VR) has been on the doorstep of common use for a while now, but it has yet to make a real dent. The will seems to be there,
Weekly Wrap: Atlanta Falcons and Minnesota Vikings up their social media game
This weekend, the importance of upping your game on social media was laid bare with some great examples from both sides of the Atlantic ocean. American sports have been innovators
Man City show why using their players strengths off the pitch is important too
Injuries are the bane of the sporting life. No matter how much elite sportspeople are paid, no one likes to be injured: children growing up dream of playing, not looking
Copa90’s James Kirkham and Wimbledon’s Alexandra Willis up for ‘Individual of the Year’ at this year’s DADIs
It’s almost awards season and it’s great to see people from within the sports industry being recognised outside of it. The DADIs, or The Drum Awards for the Digital Industries to
Success of startup company Homefans reminds us why sporting experiences are so important
Every sport has its iconic clashes and big rivalries. A derby isn’t just the sport on show, but everything around it, too: the history, the sights of the fans, the
Sports Technology Awards launches and adds new categories for 2018
This week, the 2018 Sports Technology Awards launched, to celebrate innovations in technology in sport over the past year. This year, in addition to the normal categories, there are also
Twitter’s new feature shows sport fans are still the main target group
This week, Twitter announced the launch of a new feature at the top of the platform’s timeline: ‘Happening Now’. This novelty will highlight events in real-time and allow users to
