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Formula 1 Esports Series: Why we should think differently about Esports
As Dan McLaren reported yesterday, the Formula 1 Esports Series semi-finals took place at Gfinity in London on Tuesday night. Dan wrote about his experience of watching the event live
PODCAST: What content creators need to learn about mutually beneficial influencer marketing
“In influencer marketing, the ROI is in delayed gratification, not instant gratification.” That was the theme of an interesting part of the discussion between Will Pyne of Brave Bison and
Sportradar acquires MOCAP Analytics, boosting AI products that will enhance sports fan engagement
Sportradar US, LLC announced today that it has acquired MOCAP Analytics, Inc. The acquisition combines Sportradar’s leadership in sports data with MOCAP’s expertise in AI-powered data storytelling. Together they will
Man City join Real Madrid and Juventus as online race hots up
As online streaming around sport gathers pace, the live action aspect is only one part of a growing trend. Earlier this year, Real Madrid produced a documentary series called Hala
F1 Esports World Championship shows potential of partnerships when done right
Yesterday, the first ever F1 Esports World Championship semi-finals took place at Gfinity in London. 40 ‘drivers’ were battling it out for the 20 grid positions available at the grand
New football report reveals how fans are moving from traditional media and sponsors are following them
This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening
Juventus team up with Netflix as we see the start of a new trend emerging
Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four
Barcelona’s revival on and off the pitch leads to innovation for everyone
This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There
Two cases of American teams hitting the right notes on matchday social media
The weekend is always time for the best of sport on social media. There is actual sport to go on, and so everything feels that little bit less contrived. Sports
Former Liverpool and Real Madrid star to bring social media influencers closer to the elite
For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For
