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Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

YouTube sensation teams up with Street Child United & TruChallenge for an epic ‘Around the World’ football challenge

9-year-old football freestyler and YouTube sensation Keyl Skills has teamed up with TruChallenge & charity Street Child United for a special “Around the World Challenge”, in support of the next

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

Facebook predicts media disruption could change which sports are popular

At Leaders in Sport yesterday, Facebook’s Head of Global Sport Dan Reed gave a presentation to the crammed in audience of rights holders, agencies and media about why sport and

WWE’s Stephanie McMahon hints at strategy to enhance worldwide growth

At the Leaders in Sport summit in London this week there were plenty of recognisable names in sport present to talk all things sports business. WWE chief brand officer Stephanie

Podcast: Ebony Rainford-Brent on the growth of women’s cricket

Women’s sport is growing massively in the UK. You won’t have to look far to see a Women’s Super League game on a TV or even on a Facebook newsfeed

B2B marketplace aims to become a business facilitator for the sports media rights industry

Content Arena, a B2B marketplace that connects sellers and buyers of sport media rights, will make its official debut at Sportel Monaco in October. Founded by a team of industry

West Ham could be a clue to how other clubs approach esports

West Ham United became the first Premier League football team to sign up an official esports gamer when Sean ‘Dragonn’ Allen signed for the club in May 2016. Almost a

Leaders Week insights start in earnest

The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and

NFL viewing figures show why Amazon have a long way to go to take on TV

Anyone looking at the trend of media rights being held by streaming services will have had eyes on Amazon Prime’s first Thursday night broadcast of an NFL game last week.