Copa90’s James Kirkham and Wimbledon’s Alexandra Willis up for ‘Individual of the Year’ at this year’s DADIs

It’s almost awards season and it’s great to see people from within the sports industry being recognised outside of it. The DADIs, or The Drum Awards for the Digital Industries to give it it’s full title, are open internationally to agencies and brands (and individuals) who are producing great digital work.

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.

Meanwhile under James’s leadership, Copa90 has forged a reputation as the definitive youth football media brand, resonating with its young audience through content that connects with 3.5 billion fans’ passion for football. A prominent speaker on sport and the media business, James has appeared on stage for six years running at Cannes Lions and contributes to publications including the Sunday Times and Huffington Post. He sold his digital advertising business Holler to Publicis Groupe and Leo Burnett London in 2010 and was Leo Burnett Worldwide’s head of mobile and social, leading the social media and mobile capabilities of the advertising network for clients including Procter & Gamble, McDonald’s and Coca-Cola, before joining Copa90 in February 2016.

They are 2 of the 10 nominees put forward for the public vote to decide who will win. They face stiff competition from some of the best digital people around from Group M, Accenture, Wunderman, Facebook, Unilever, Snapchat, Publicis and Conde Nast.

Alex and James need your help. So get voting at

Good luck to both!


About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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