Tag "Tennis"

Rafael Nadal Tennis Academy to invest in tech entrepreneurial talent

Rafael Nadal is teaming up with Telefonica Open Future to provide investment to support tech entrepreneurs who can create startups to help students at the Rafael Nadal Tennis Academy in

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Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

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First Facebook Live stream of a major tennis match demonstrates potential

Andy Murray, the three-time Grand Slam, two-time Olympic champion and current Wimbledon champion, broke new ground last week becoming the first tennis star to stream a major match live on

IBM Watson lets fans get closer to the action at this year’s US Open

With the US Open into its second week, tennis fans are well and truly hooked by now. And those tuning into the US Open app will be enjoying all the

How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

What the future looks like: drones will hone your tennis game

Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks

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VR startup Laduma rolls out unique 360-degree content for Wimbledon

Wimbledon has unveiled an incredible 360-degree video experience to discover the All England Club from an exclusive perspective. The video –  produced in partnership with Laduma – is a 360-degree virtual

Nike’s new ad just got us pumped for summer

Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process

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Wimbledon set to serve up more innovation

With the heavily-traditional Wimbledon tournament now less than a week away from commencing, there has been some surprising digital innovative technology revealed that will be debuting at this year’s edition,

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Roland Garros is getting increasingly creative on its digital platforms

To celebrate the second Grand Slam of the season which kicked off on Sunday, Roland Garros has rolled out a collection of social and digital activations to immerse fans in