Tag "Tennis"

US Open ups ante with tech to increase fan experience

From what we’ve seen from the major tennis tournaments over the past few years, it seems as if they’re all in a race against each other to see who can

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Wimbledon generated 3.5m short clip video views across Facebook and Twitter

The AELTC has announced that they shared more than 300 short clips across Facebook and Twitter during the tournament, generating over 3.5m clip plays using Grabyo’s video platform.

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Wimbledon 2014: A Digital Review

At the last Digital Sport London event we were lucky enough to have with us the AELTC’s Content & Communication Manager Alexandra Willis who gave some great insights and stats from this year’s championships [slides included]

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#DSLondon 10 with The Football League & Wimbledon [event]

This month’s Digital Sport London brings insights from the sports of football and tennis, with an interesting Q&A and a presentation about last month’s Wimbledon. Join us for a night of learning, fun and networking.

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Interview: How Wimbledon has become one of the most digital events in sport

I was lucky enough to have the opportunity to speak with Alexandra Willis, Content and Communications Manager at the AELTC. She gave some great insights into what to expect at Wimbledon across digital including IBM Social Media Command Centre and ‘Hill Vs World’

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Wimbledon to bring near-live video highlights to a global digital audience

Grabyo, the real-time video company, is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions

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The ‘Social Shack’ and having fun with Vine: Interview with Tennis Australia’s Daniel Lattimer

Interview with Tennis Australia’s Social Media Coordinator Daniel Lattimer, chatting all things digital at the first Grand Slam tennis event of 2014.

8 out of top 10 UK Twitter trends in 2013 sports related

Twitter has released its top UK trends of 2013 and it will come to little surprise, to fans or Twitter users, that sport leads the way for when people are using the platform most.

Summer of Sport: Comparison of 4 Sports Events and their use of Twitter

Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…

adidas Tennis test Vine for Djokovic campaign

adidas Tennis use Twitter’s Vine for the first time to help tease out new Novak Djokevic campaign to time in with last weeks Shanghai Masters.