Eurosport picks up ATP Tour rights to become the Home of Tennis in France

Eurosport has made a five-year deal with ATP World Tour and ATP Media that will allow them to screen 37 ATP World Tournaments a year in France, making the channel a hub for French tennis fans.

The deal activates on January 1st, 2019. Eurosport will also air all nine ATP Masters 1000 events, all 13 ATP 500 tournaments, and another 13 ATP 250 tournaments in addition to the Nitto ATP Finals and the Next Gen ATP finals. Altogether, Eurosport will have 31 weeks of tennis from the ATP World Tour a year.

Eurosport France will also screen ATP’s on-demand magazine show Uncovered. Additionally, they will work with the ATP to incorporate Tennis TV so that fans can watch any match as part of the ATP package. This integration will only further the reach of Eurosport and the ATP’s partnership.

Discovery, the parent company of Eurosport, has made similar deals to this before. Golf TV, which will be an extensive platform for golf, will also be launching on January 1st, 2019 by Discovery and the PGA Tour.

JB Perrette, President & CEO Discovery Networks International, said: “Strengthening our position as Home of Tennis in France with the ATP World Tour is a perfect example of Discovery’s principle focus on owning sport verticals which enjoy strong communities of passionate fans, allowing us to offer them the best possible experience and immerse them in the sport they love to follow every day.”

“This approach aligns with the company’s broader differentiated non-fiction strategy, allowing us to super-serve passionate fans through our trusted brands as the global leader in real-life entertainment.

“We are absolutely thrilled to partner with the ATP and ATP Media and to be able to provide millions of tennis fans on all screens the opportunity to watch the best players in the world throughout the year across our platforms. This deal with the ATP and ATP Media, alongside our commitment to showing three Grand Slam events on Eurosport in France, ensures we are the true Home of Tennis.”

By specifically targeting French and European tennis fans, Discovery will be able to speak to the audiences more effectively. Eurosport and the ATP simply want to provide fans with a “home” for tennis, and Eurosport seems to be the place to do just that.

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Parker Sikes
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Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

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