On The Upside, a digital and social media agency specialising in data and analytics, launched its business today with the announcement that it will continue its work with the ATP globally.

Initially brought in to assist the ATP optimise its social media in advance of and during the 2018 Nitto ATP Finals, which became the best performing tournament ever for the ATP on social media to date; the agency will develop standardised reporting methods, support commercial growth and play a key role in developing the content strategy across all 63 tournaments throughout the 2019 ATP Tour season.

Founder and Managing Director, Andreas Plastiras stated: “After months of planning we are delighted to introduce ‘On The Upside’ and are immensely proud to be extending our relationship with the ATP in what is a very exciting time for the organisation.

George Ciz, the senior vice president of marketing and business development at ATP
stated, “It has been exciting to work with On the Upside since the agency’s inception. Andreas brings to the table a wealth of experience and expertise in analysing social media data, helping to inform us with actionable insights that are having a profound impact on ATP’s performance on social. We look forward to expanding on our cooperation in 2019.”

On The Upside aims to bridge the gap between data analytics and strategic consultancy. Using a suite of innovative solutions, complimented with the team’s experience within data, insight and channel management, they will assist talent, rights owners and brands to build compelling digital strategies through a deeper understanding of data and true insight.

Plastiras added, “the Data world is getting more and more complex, and we simplify it into meaningful recommendations and actions for growth and most importantly revenue.”