Tag "Tennis"

Is Andy Murray Maximising his On-Court Success on his Social Profiles?

Guest Post: looking at how Murray’s first Slam win had been received on social media, and whether Murray himself had initiated conversations through his own social profiles

Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!

By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.

2011 Wimbledon iPhone App

This year sees the third incarnation of the official Wimbledon iPhone app, put together with the help of the official technology partner IBM. It has been slowly building each year with a view to being useful to spectator and armchair fan alike.

When Facebook Connects With Sport

Over the weekend Tennis Australia, one of the best sports organisations for social media and digital technology in Australia, streamed live coverage of the Australia v Japan Davis Cup series.