Tag "Lionel Messi"

Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

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Barcelona’s 50m Instagram followers: Will the others ever catch up?

Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????

Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

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La Liga’s treatment of Barcelona raises questions about the integrity of rights holders

Barcelona v Valencia at Mestalla. The game had been scintillating and even, 2-2 in the final minute. But a penalty in the dying seconds gave Lionel Messi the chance to

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Barcelona launches controversial campaign with #WeAreAllLeoMessi

Most brands, organisations and rights holders have launched engaging campaigns to increase interaction with fans across social media platforms. However, as seen with the case below, sometimes they don’t go exactly

Messi stars in new ad campaign against bullying

FC Barcelona Superstar Lionel Messi is back in Ooredoo’s new advertising campaign against bullying. Partners since 2013 when Messi teamed up with the Qatari-based company to produce their first advertisement,

Gatorade changes it up with new emotive ad

After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel