Tag "advertising"

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Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

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Politically-charged ads rule the Super Bowl airwaves

The Super Bowl has become a cultural event. For sports fans, it means the exciting end to the NFL season. For non-sports fans, it means the most highly produced, expensive

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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.

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Lucky Generals launch sports marketing startup, with Simon Dent taking the reins

Lucky Generals today announced the introduction of its sports marketing agency, Dark Horses. It’s the first launch within the Lucky Enterprises holding group structure, and is being headed up by former

PUMA ends the season and starts the Euros in pink and yellow

To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign. That campaign marks

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Nike immerses football fans in Arda Turan’s speech in 360-degree

Ahead of the Euros, Nike Football has kicked off a new campaign in Turkey by allowing fans to get a 360-degree perspective of the Turkey national football team’s dressing room

Gatorade changes it up with new emotive ad

After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel

Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign

JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.

Women’s Beach Volleyballers sign deal to display QR code on their rears!

In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!

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