Daily Digest: ESPN serve ads based on if your team’s winning/losing and the IOC to talk esports in July

Yesterday was a big day as we made it onto the homepage (and might still be there) of AS Roma with our recent article looking at their social prowess during April. Their English-language Twitter account especially is on fire at the moment… hats off to Paul Rogers and his team (again)!



ESPN is selling ads based on sports fans’ wildly changing emotions (qz.com)

Basically they can serve you different ads dependent on whether your team is winning or losing (or neither). Wondering what different you get served now…. does anyone know?

Minute Media nabs $17m to expand its user-generated sports media platform (techcrunch.com)

The owners of the popular 90mins website have raised some $77m over the last few years and have developed a massive audience. It’ll be interesting, as with all football publishers, how they monetise it going forward.

International Olympic Committee to Talk Esports with Industry Stakeholders and Players (esportsobserver.com)

Esports taking steps forward to gaining Olympic status, but will it be in time for Paris? We should know more after the IOC meeting in July.

Are you the UK’s next podcast star? (launchpod.org)

If you have an idea for a podcast or already have one but want to go big, then this could be a great competition to enter.


The Revenue Stream Revolution in Entertainment and Media (Strategy-business.com)

One for those who are involved in the media and entertainment industry. It’s a (very) long read – I’m not even half way through – but will persevere as it’s a subject I’m always fascinated by.


About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

Daily Digest: BT signs new deal and ESPN launch World Fame 100 2018

Derby County’s digital case study, Arsenal get new sleeve sponsorship and ESPN launch their World Fame 100 site. It’s today’s Daily Digest.

Daily Digest: LeBron James hands over the keys to his Instagram account for ‘greater good’

Today’s Daily Digest includes LeBron James handing over the keys to his Instagram account to give others an important platform.

Daily Digest: Questions for Man United’s women’s team & are young fans ditching social?

Today’s Daily Digest looks at what Manchester United can learn from Arsenal and Manchester City, why young people may ditch social media and what we can all learn about content creation from a football team who didn’t win a game all season.