Tag "adidas"
“Blah, Blah, Blah”, the astonishing new advert from Adidas
Adidas released the full BLAH BLAH BLAH advert with Paul Pogba this weekend continuing on from the #FirstNeverFollows successful campaign in order to promote the new Adidas cleats (X16, Ace16 and
Digital Sport’s Weekly Wash-Up 29/07/16
Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in
How non-sponsors are muscling in on tournament exposure
Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools
Adidas boast unrivalled social media engagement this summer – but is it a success?
It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype
How social media enhanced Wimbledon 2016
Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no
Euro 2016: The brands that are winning with video marketing
Burst Insights have reviewed every advert before, during and after all 12 games broadcasted live on ITV during the first two rounds of group game matches at Euro 2016. Their analysis
Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign
Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media
Adidas asserts social media dominance of competition ahead of 2016 EUROs
Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across
Digital Sport’s Weekly Wash-up 29/04/2016
Premier League teams up with TAG Heuer TAG Heuer and the Premier League have announced a partnership with the Swiss watch company becoming the first Official Timekeeper and Official Watch
adidas Originals connects Europe via interactive cubes
To promote the release of its new version of the NMD sneaker, adidas Originals has rolled out an innovative and interactive campaign across Europe, connecting people in major cities via
