Digital Sport’s Weekly Wash-Up 29/07/16
Reading FC’s kit launch is out of this world
As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in their power to stand out from the crowd. The Vancouver Whitecaps announced two new players via Pokemon Go, and Reading FC have just sent their shirts to space. Yep, space.
The stunt was broadcast live via the club’s official YouTube and distributed across social media:
ICYMI: We launched our new kits this morning. Literally. https://t.co/AJYZ4OmbMFhttps://t.co/EmLQ9IjLtU
— Reading FC (@ReadingFC) July 27, 2016
Adidas make the most of Pogba speculation
Adidas are loving the constant hype over Paul Pogba’s future. And why shouldn’t they? The German brand sponsor the 23-year-old midfielder, his current club Juventus, front runners to sign him Manchester United, as well as possible destination Real Madrid. For the brand, it’s the perfect storm in which to promote their #FirstNeverFollows campaign:
Don't believe everything you read in the papers.
It's all just blah, blah, blah. #FirstNeverFollowshttps://t.co/hJyjHuyUMM— adidasfootball (@adidasfootball) July 28, 2016
Olympic committee to crack down on ambush marketing
The Olympic Committee may sue if brands use hashtags or images from Rio games. The United States Olympic Committee (USOC) is sending letters to companies that sponsor Olympic athletes warning them not to use the hashtags ‘#Rio2016’ or ‘#TeamUSA’.
The Committee says that athletes can mention a non-sponsor during the games, and a non-sponsor can support an athlete, but if they mention the Olympics specifically in their content, they risk a trip to court. The announcement follows non-sponsors – namely Nike – muscling in on the exposure of Euro 2016 through their ambassadors.
Nike have read the warning. Here’s how they’ve paid tribute to British athlete Mo Farah without mentioning the Games specifically:
"You can always give it more than what you think you have." @Mo_Farah #justdoit.https://t.co/iNbsf8Sa2H
— Nike (@Nike) June 8, 2016
Minnesota turn an own goal into a winner on social
On Wednesday, Minnesota United’s Sammy Ndjock gifted the opposition a goal by somehow throwing the ball into his own net. Understandably, it went viral, with the majority simply asking how is it possible for this to happen:
Hey @espn — maybe a nominee for "Not Top 10." pic.twitter.com/DRpebereG0
— Ryan Shaver (@RShaverSports) July 21, 2016
Fortunately, Minnesota were on hand to provide a brilliant explanation:
PSA: always wait at least 30 minutes after eating jelly sandwiches before hitting the pitch… #BlameItOnTheJelly pic.twitter.com/sGDKxfvLNE
— Minnesota United FC (@MNUnitedFC) July 21, 2016
About author
You might also like
SPORTEL 2021: Day One Recap
This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses
Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life
Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six
Sports related spending to soar this summer as pre-pandemic life resumes
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track As pubs and indoor