Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world

As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in their power to stand out from the crowd. The Vancouver Whitecaps announced two new players via Pokemon Go, and Reading FC have just sent their shirts to space. Yep, space.

The stunt was broadcast live via the club’s official YouTube and distributed across social media:

Adidas make the most of Pogba speculation

Adidas are loving the constant hype over Paul Pogba’s future. And why shouldn’t they? The German brand sponsor the 23-year-old midfielder, his current club Juventus, front runners to sign him Manchester United, as well as possible destination Real Madrid. For the brand, it’s the perfect storm in which to promote their #FirstNeverFollows campaign:

Olympic committee to crack down on ambush marketing

The Olympic Committee may sue if brands use hashtags or images from Rio games. The United States Olympic Committee (USOC) is sending letters to companies that sponsor Olympic athletes warning them not to use the hashtags ‘#Rio2016’ or ‘#TeamUSA’.

The Committee says that athletes can mention a non-sponsor during the games, and a non-sponsor can support an athlete, but if they mention the Olympics specifically in their content, they risk a trip to court. The announcement follows non-sponsors – namely Nike – muscling in on the exposure of Euro 2016 through their ambassadors.

Nike have read the warning. Here’s how they’ve paid tribute to British athlete Mo Farah without mentioning the Games specifically:

Minnesota turn an own goal into a winner on social

On Wednesday, Minnesota United’s Sammy Ndjock gifted the opposition a goal by somehow throwing the ball into his own net. Understandably, it went viral, with the majority simply asking how is it possible for this to happen:

Fortunately, Minnesota were on hand to provide a brilliant explanation:

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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